1.. Identify three service businesses that you buy from on a regular basis. For each business, complete...

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1..  Identify three service businesses that you buy from on a regular basis. For each business, complete the following sentence: “I am loyal to this business because...”

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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