1.. What conclusions do you draw about (a) yourself as a consumer, and (b) the performance of...

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1.. What conclusions do you draw about

(a) yourself as a consumer, and

(b) the performance of each of the businesses in Exercise 1? Assess whether any of these businesses managed to develop a sustainable competitive advantage through the way it won your loyalty.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:02 AM

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Services Marketing People, Technology, Strategy

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