The brand name and logo constitute critical elements a marketing manager considers when introducing a new product.

Pick one of the products from the following list. Assume you are the product manager and your company has introduced a new brand within the product category. Your first task is to choose a brand name. Using the internet, identify three key competitors and make a case for how the brand name you select will help the item stand out in the marketplace. Once you have created your brand name, create a logo that will fit well with the brand name and will be distinctive on your product or the product’s packaging.

Products

a. A new brand of skis for recreational boating

b. A new line of eyeglasses

c. A new chocolate candy bar

d. A new line of jeans

e. A new energy drink

f. A new perfume or cologne