The website Global One (globaloneltd.com/celebrity-endorsements)

provides a service to clients where they cast talent for the client to match specific projects around the world. Although they are US-centric, the business has set up operations in South Korea to cater for the Far East market. In the role of a client looking for talent for a new TV advertising campaign, examine how the process works, how you would define your requirements, and how the business would match them.