Discuss the importance of the concept of integrated marketing communications (IMC). Provide some examples of tourism organisations

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Discuss the importance of the concept of integrated marketing communications (IMC). Provide some examples of tourism organisations that are practising integrated marketing.

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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Discuss the importance of the concept of integrated marketing communications (IMC). Provide some examples of tourism organisations

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Integrated Marketing Communication IMC is a strategic approach where all the marketing communication efforts of a company are integrated to ensure con...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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