Visit the website of an international hotel group (e.g. Accor, Travelodge) or holiday resort (e.g. Club Med.,
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Visit the website of an international hotel group (e.g. Accor, Travelodge) or holiday resort (e.g. Club Med., Sandals Resorts). Describe what the website does to make the offering tangible for the consumer. Explain how the website relates to the characteristic of perishability, for example, any special offers at some of its properties.
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Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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