4. What seems to be Procter and Gambles approach to new product development? How do you evaluate...
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4. What seems to be Procter and Gamble’s approach to new product development? How do you evaluate it?
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Strategic Marketing Management In Asia Case Studies And Lessons Across Industries
ISBN: 9781786357465
1st Edition
Authors: Andaleeb, Syed Saad, Hasan, Khalid
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