What is the difference between purchasing digital advertisements with a cost-per-impression structure versus a cost-per-click structure? Is

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What is the difference between purchasing digital advertisements with a cost-per-impression structure versus a cost-per-click structure? Is one better than the other? LOL

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 09, 2024 10:02 AM

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What is the difference between purchasing digital advertisements with a cost-per-impression structure versus a cost-per-click structure? Is

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Marketing Real People Real Choices

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