1. Determine the market potential for a product that has 20 million prospective buyers who purchase an...

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1. Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 items per year in which the price averages €50. How many units must a company sell if it desires a 10 per cent share of this market?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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