4-6 In a small group, identify a problem faced by a local business or charitable organisation and...

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4-6 In a small group, identify a problem faced by a local business or charitable organisation and propose a research project addressing that problem. Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or organisation. (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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