4-6 In a small group, identify a problem faced by a local business or charitable organisation and...
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4-6 In a small group, identify a problem faced by a local business or charitable organisation and propose a research project addressing that problem. Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or organisation. (AACSB: Communication;
Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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