5-6 Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few,...

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5-6 Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness, and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers. (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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