Discuss some of the advantages of using texting to reach customers as compared with the more traditional

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Discuss some of the advantages of using texting to reach customers as compared with the more traditional methods such as TV, radio, newspapers, magazines, or direct mail.

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Organizational Behavior and Management

ISBN: 978-0078029462

10th edition

Authors: Robert Konopaske, John M. Ivancevich, Michael T. Matteson

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