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1) what is the story of the life of your target customers? their pain? their dream? 2) what is the personality of your target customer?

1) what is the story of the life of your target customers? their pain? their dream?

2) what is the personality of your target customer? 3) what is your companies brand promise and how does that fit to the life of your customer to improve their lives? 4) which colors and shapes represent your brand and why is that important? 5) Which words or phrases will you use, and its OK to use Vietnamese, to express the brand promise making a life of the customer better?

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