2. Research and analyze 2 substitute products that are a threat to your company's product.

3. Research and detailed review of the various distribution channels used (how products are moved from the company to consumers).
3a. Cover each of the 4 main distribution channels:
Direct sales, Brokers and distributors, Wholesalers/Retailers, and E-commerce.
3b. The benefits/advantages and disadvantages for each distribution channel option.

Your company is Coke.