Question
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04) https://youtu.be/y3kKBVTDn5U Consider a healthcare product/service experience purchased by you, a family member, or a friend, and
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04) https://youtu.be/y3kKBVTDn5U
Consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
- Was this a discretionary purchase? Explain.
- Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
- How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.
- How does looking at your experience help you to understand healthcare consumer behavior?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
