Answered step by step
Verified Expert Solution
Question
1 Approved Answer
An Internet marketer is interesting in segmenting Internet with a clustering tool using the input attributes top ten search keywords used, top 10 URLs,
An Internet marketer is interesting in segmenting Internet with a clustering tool using the input attributes – top ten search keywords used, top 10 URLs, recent 10 online purchases (vendor, product, qty, amt), Internet usage level, heaviest access hour, and heaviest access day of a week. Answer the following questions:
a. Can we find users with different income levels? Why or why not.
b. Can we expect to find clusters differentiated based on the Internet usage level? Why or why not.
Step by Step Solution
★★★★★
3.37 Rating (150 Votes )
There are 3 Steps involved in it
Step: 1
A We could not find users with different income levels as there is no inf...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started