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berRoad, a respected courier brand, is fast losing its market share to competitors who do overnight deliveries of packages or offer lowe fes. The company's
berRoad, a respected courier brand, is fast losing its market share to competitors who do overnight deliveries of packages or offer lowe fes. The company's research department has found that many customers care more about knowing exactly when a package will arrive n getting it the next day. Which strategy would best address the current state of FaberRoad and help it regain its market?
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acquiring small transportation companies with cheaper trucks and tempos, rebranding, and using them for deliveries
developing radio tags that could be attached to packages to allow for realtime tracking by customers' PCs and mobile phones
engaging in expensive advertising with new tag lines and famous celebrities to enhance its brand image in the market
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