golden global reward. 1 What phenomenon of the global marketplace is the Coralius VP championing with her global brand-building strategy? (6 Marks) 2. What promotional initiative is the best option for Coralius? (6 Marks) 3. What are some of the disadvantages of a global brand-building strategy that the Coralius VP downplays? (6 Marks) 4. How can the VP convince her CEO and the opposing country head that Coralius should push a global strategy? (6 Marks) 5. What is your recommendation for Coralius Cosmetics? (6 Marks)