1. How do companies measure the effectiveness of IMC promotional campaigns?
2. Identify an example of an ad campaign that crosses media to reflect IMC (you may include the following as examples: a billboard, a radio spot, a TV ad, a magazine print ad, an event sponsorship, an end-of-aisle display in a grocery store, etc.). Explain why did you select the media outlets you include in the IMC campaign?
3. Which media combinations (including digital outlets, broadcast TV, PR, specialized cable TV, radio, XM radio, newspapers, magazines, billboards, events, salespeople, etc.) are optimal fits for marketing communications for the following market segments?

• University's fully online programs
• Personal elderly products
• Nonprofit specializing in health care
• A local church or mosque