I need help with JUST THIS question 

1. What are your major 2-3 pricing objectives for this new product?

1. What are the specific demographics you might appeal to? Demographic factors are significant for pricing decisions: 1. Number of potential buyers. 2. Location of potential buyers. 3. Position of potential buyers (organizational buyers or final consumers). 4. Expected consumption rates of potential buyers. 5. Economic strength of potential buyers. Peter, J. Paul. A Preface to Marketing Management (p. 174). McGraw-Hill Higher Education. Await's focus on indoor air quality aligns with the interests of health-conscious individuals who prioritize their well-being. This demographic includes individuals seeking ways to improve their health, including monitoring, and managing the air they breathe. People with allergies or asthma often face challenges related to indoor air quality. Awair's products can appeal to this demographic by offering real-time data and insights that help them identify and mitigate potential triggers, creating a healthier living environment. Also, can it appeal to parents with young children concerned about creating a safe and healthy home environment? Professionals who deal with indoor air quality, such as doctors, allergists, environmental consultants, or property managers, may find Await's products valuable. 2. What are some lifestyle and behavioral traits of this segment? Customers looking for efficient and easy control over the air quality within their homes find this product to align with their wants and needs. When looking for healthier lifestyle options, we must see the results our product provides. This can range from monitoring hazards like indoor gas leaks or alerting you of mold, humidity, carbon monoxide, and other harmful particulates. This tool is helpful for individuals with preexisting core morbidities, where air quality is vital to maintaining a healthy environment. Here are some potential lifestyle and behavioral traits associated with Awair users interested in environmental issues and sustainability. They may be tech-savvy people who recognize and include the combination of generations in their everyday lives.