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question 1 Chrome Archivio Modifica Visualizza Cronologia Preferiti Persone Scheda Finestra Guida ) 100% 27 Gio 09:02 Q .. . A V MI P

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Chrome Archivio Modifica Visualizza Cronologia Preferiti Persone Scheda Finestra Guida " ) 100% 27 Gio 09:02 Q .. . A V MI P 8 7 2 7 3 7 3 7 N 7 6 7 8 7 8 7 9 7 1 7 7 1 7 1 7 1 7 P 71 0 MO NX @ c F C + - > C A newclasses.nyu.edu/portal/site/b8c357da-de85-4642-8648-935e8dc7ba79/tool/9be60262-ed40-4cf0-9592-142ebc35ba00/jsf/delivery/begin... App @ YouTube . Maps G Gmail C 4. Resolution Of T.. .. Noun Project Sear. NYUClasses My Sites CD Camilla Question 20 of 20 8 Points Vinny's Pizza is considering expanding to the Mid-West. The company conducts market research to learn more about the size of the market in the Mid-West. The study reveals that 500 million pizzas are sold annually in the Mid-West, to the three main segments of consumers: 1. Indulgence Seekers - buy 50% of the total number of pizzas sold in the Mid-West annually 5652174 2. Convenience Seekers - buy 30% of the total number of pizzas sold in the Mid-West annually 3. Health Seekers - buy 20% of the total number of pizzas sold in the Mid-West annually The company is considering targeting the Health Seekers segment. The company estimates that with a total marketing investment of $10 million X (e.g. advertising, consumer promotions, in store merchandising, etc.) Vinny's Pizza could gain a 10% unit share of the Health Seekers segment. Consumers in this segment typically spend $6 to buy a pizza. The company estimates that they can sell their pizzas to retailers for $4 per pizza. At this price, COGS per pizza would be 50%. If the company targets the Health Seekers segment with a marketing investment of $10 million will they be able to generate a positive Marketing Contribution (make sure you show your calculations)? Maximum number of characters (including HTML tags added by text editor): 32,000 Show Rich-Text Editor (and character count)

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