The company name is NIKE

Mapping the EFE and IFE matrix Source: Based on: The IE Matrix was developed from the General Electric (GE) Business Screen Matrix. For a description of the GE Matrix, see Michael Allen, "Diagramming GE's Planning for What's WATT," in R. Allio and M. Pennington, eds., Corporate Planning Steps in a QSPM 1. Make a list of the firm's key external opportunities and threats and internal strengths and weaknesses in the left column. 2. Assign weights to each key external and internal factor (used previously assigned weights if already done so) 3. Examine the Stage 2 (matching) matrices and identify alternative strategies that the organization should consider implementing. 4. Determine the Attractiveness Scores (AS). 5. Compute the Total Attractiveness Scores (TAS) 6. Compute the Sum Total Attractiveness Score. Group Activity \#5: Completing the QSPM Table AS: Attractiveness Scores (1 to 4). TAS: Total Attractiveness Scores = Weight x AS Mapping the EFE and IFE matrix Source: Based on: The IE Matrix was developed from the General Electric (GE) Business Screen Matrix. For a description of the GE Matrix, see Michael Allen, "Diagramming GE's Planning for What's WATT," in R. Allio and M. Pennington, eds., Corporate Planning Steps in a QSPM 1. Make a list of the firm's key external opportunities and threats and internal strengths and weaknesses in the left column. 2. Assign weights to each key external and internal factor (used previously assigned weights if already done so) 3. Examine the Stage 2 (matching) matrices and identify alternative strategies that the organization should consider implementing. 4. Determine the Attractiveness Scores (AS). 5. Compute the Total Attractiveness Scores (TAS) 6. Compute the Sum Total Attractiveness Score. Group Activity \#5: Completing the QSPM Table AS: Attractiveness Scores (1 to 4). TAS: Total Attractiveness Scores = Weight x AS