7. Design a loyalty program for your neighborhood gas station. Describe the incentives. Determine the cost structure.

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7. Design a loyalty program for your neighborhood gas station. Describe the incentives.

Determine the cost structure. Set benchmarks, and evaluate the profitability of the program across possible scenarios.

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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7. Design a loyalty program for your neighborhood gas station. Describe the incentives. Determine the cost structure.

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Customer Relationship Management: Concept, Strategy, And Tools

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