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The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its

The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is referred to as

Group of answer choices

supplier development.

a supply partnership.

a make

-

buy decision.

buyer development.

buyer

-

seller reciprocity.

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