1. What are the organisation's most potent symbols? What do they represent?
2. What are the main organisational rituals? How regularly do they occur?
3. What stories are told? Who are the storytellers? What are the stories about? How do the stories
4. relate to the organisation's values?
5. .Where does impression management occur within the organisation?
6. .Do top managers try to project an image of the organisation to external stakeholders?

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