7. As a sales manager, you would like to teach your salespeople how to handle different buyer...
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7. As a sales manager, you would like to teach your salespeople how to handle different buyer types. Using Exhibit 6.2 on p. 173 as a guide, explain the methods and media you would use to prepare your salespeople to deal with each buyer type.
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Sales Management Analysis And Decision Making
ISBN: 9780367252731,9781000651942
10th Edition
Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams
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