How is Warby Parker using social media to promote transactional communication with customers, rather than more linear

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How is Warby Parker using social media to promote transactional communication with customers, rather than more linear advertising? What role does usergenerated content play in this process?

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Strategic Social Media From Marketing To Social Change

ISBN: 978-1118556849

1st Edition

Authors: L. Meghan Mahoney

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Question Posted: Sep 23, 2024 10:00 AM

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How is Warby Parker using social media to promote transactional communication with customers, rather than more linear advertising? What role does usergenerated content play in this process?
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How is Warby Parker using social media to promote transactional communication with customers, rather than more linear

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Strategic Social Media From Marketing To Social Change

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