3. How high would you consider your personal brand equity to be? If you used the tools discussed in this chapter to measure brand equity, how might others in your life respond? For example, ask a friend, family member, or professor what they think of when they hear your name or, if you were a car, what kind of car you would be and why.

Based on these responses, are you satisfied with your current level of brand equity? If not, what are you planning to do in the next 12 months to build more equity?