3. Identifying Ideals in Online Media Select a popular website that you visit frequently. Record the focus

Question:

3. Identifying Ideals in Online Media Select a popular website that you visit frequently.

Record the focus of the articles and advertisements on the site. What do the articles and ads convey about what is valued in the United States? Identify themes and types of people that are emphasized.

What cultural values about gender does the site communicate? What do articles convey about how women or men are regarded and what they are expected to be and to do? Ask the same questions about advertisements.

How many ads aimed at women focus on being beautiful, looking young, losing weight, taking care of others, and attracting men? How many ads aimed at men emphasize strength, virility, success, and independence?

What do you conclude about the ideals for men and women promoted by online media?

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