Some businesses use planned obsolescence as part of their marketing strategy. Explain what planned obsolescence is and

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Some businesses use planned obsolescence as part of their marketing strategy. Explain what planned obsolescence is and why businesses would choose to use this strategy. Does the clothing industry use planned obsolescence? Explain your answer.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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