Discuss the difference between primary and secondary research.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:19 PM

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Discuss the difference between primary and secondary research.

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Primary and secondary research are two different methods of data collection used in research studies Primary research involves collecting new data spe...View the full answer

Advertising & IMC Principles And Practice

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