Planning Proposals [LO-4] You’re getting ready to launch a new lawn-care business that offers mowing, fertilizing, weeding, and other services. The lawn surrounding a nearby shopping center looks as if it could use better care, so you target that business for your first unsolicited proposal. To help prepare this proposal, write your answers to these questions:

• What questions will you need to answer before you can write a proposal to solve the reader’s problem? Be as specific as possible.

• What customer benefits will you include in your proposal?

• Will you use a letter or memo format for your proposal? Explain your answer.