Questions and Answers of Experiencing MIS

1. Explain in your own words why an organization might choose to change its processes to fit the standard blueprint. What advantages accrue by doing so?
2. Explain how competitive pressure among software vendors will cause the ERP solutions to become commodities. What does this mean to the ERP software industry?
3. If two businesses use exactly the same processes and exactly the same software, can they be different in any way at all? Explain why or why not.
. Explain the following statement: An ERP software vendor can be a conduit to transfer innovation. What are the consequences to the innovating company? To the software company? To the industry?To the
. In theory, such standardization might be possible, but worldwide, there are so many different business models, cultures, people, values, and competitive pressures, can any two businesses ever —be
How Is an EAI System Implemented?The steps for implementing an EAI project are as follows:e Identify sources of major isolation problems.Specify the scope of the EAI implementation.Develop and
if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional process.Use the swim lanes in Figure 7-7 to support your answer.Majestic’s competitive
Search the Web to investigate the following products: Act!, Goldmine, Microsoft Dynamics CRM, and Oracle CRM. Considering Majestic’s strategy, the nature of its business, its size, and its budget,
3. Given your answer to question 2, describe the actions that Majestic will need to take to transform that application into an information system. Make your answer as specific as possible to the
4. ERP would be a poor choice for Majestic. Give five reasons why this is so.5. Suppose that Majestic uses Act! to track its customers, a homegrown spreadsheet application to plan food needs for a
Q1 How big is an exabyte, and why does it matter?
Q2 How do business intelligence (BI) systems provide competitive advantages?
Qs What problems do operational data pose for BI systems?
Q4 What are the purpose and componentosf a data warehouse?
Q5 What is a data mart, and how does it differ from a data warehouse? 3
Q6 What are the characteristics of data-mining systems?
A. Did this employee have an mn etical responsibility . Sank up regarding his belief about the culty of the dechiine) model? Why or why not?
' 2. If you were this employee, what would you have done?
_ 4. Suppose the data- -mining | ‘model was to be used to predict the likelihood that sales prospects respond to a promotional postal mailing. Say the= 7tost of the mailing i is $10, 000 and will
5. if your answers are different for Lee 3 and 4, explain why. If they are not different, explain why not.
16, ‘Suppose you were this employee and you os to your direct boss about your misgivings. Your boss said, “Forget about S junior. ” How would you respond? 5
7. Suppose your boss told you to forget about it, but in a meeting with your boss and your boss’ boss, the senior manager asks you what you we of the ne ability . um model. How do you respond?
5. Same as question 4, but describe a supervised datamining technique that could be used to predict the success of applicants. Is using a supervised technique more justifiable than using an
6. Explain how a set of If/Then rules could be used to select a food supplier for Majestic. Give an example of five rules that would be pertinent to this problem.Given Majestic’s size and culture
7. Explain why a data warehouse is inappropriate for Majestic. Figure 9-7 implies that data marts require the existence of a data warehouse, but this is not always true. Majestic could construct a
1. Reread MIS in Use 9 on page 221. Discuss with your team why you think Safeway is willing to sacri- |fice revenue (from discounts) by sponsoring its club-card program. Develop a list of five
2. Read CE16, “Database Marketing.” Using an example, explain how Safeway could use RFM analysis.There is little evidence, though, that Safeway is using RFM analysis. Explain why this might be
3. Describe market-basket analysis and explain how Safeway could perform such an analysis using its club-card data. Suppose the lift of high-quality dog food and premium wine is 3.4. Explain what
4. Read CE17, “Reporting Systems and OLAP.” Relate the OLAP examples in that chapter extension to Safeway. Describe two possible measures and five possible dimensions of the club-card data.
5. Compare your answers to questions 2, 3, and 4. Asa team, rank these three applications in terms of the value that you think they generate for Safeway.Justify your ranking. Do you think these
1. Explain how reporting systems could be helpful to you.
2. Show the structure of one or two reports that you could use to identify poorly selling models. How would you structure the reports to identify different sales trends in different regions?
. For one of your reports in question 2, write a description of your requirements for an IT professional. Be as complete and thorough as you can in describing your needs.
. Explain how data-mining systems could be helpful to you.
. How could cluster analysis help you identify poorly selling brands? How could cluster analysis help you determine differences in sales for different geographic regions? Is the unsupervised nature
. How could regression analysis help you determine poorly selling brands?
. Do you believe there is an application for a KM system for identifying poorly selling brands? Why or why not?
. Do you believe there is an application for an expert system for identifying poorly selling brands? Why or why not
Q1 How do global information systems 17 benefit the value chain?
What are the challenges of international business process management?
How does Web 2.0 affect international business?
Q4 How do global information systems affect supply chain profitability?
What is the economic impact of global manufacturing?
Summarize the difference between obtaining D&B data by purchasing reports from the D&B Web commerce server and by obtaining D&B data via SOA services.
Zz Explain how schema validation improves the quality of the data exchange. How can D&B and its Web services customers use schema validation to their advantage?
. As stated, D&B did not describe their Web services in the standard way. What are the consequences to D&B? What are the consequences to D&B’s customers? D&B could upgrade its Web services to use
. Besides credit reporting, D&B customers use D&B data to find and assess customer prospects and to determine potential sources of suppliers. Explain how SOA services could be used for these
. D&B is an international organization that provides data to customers worldwide. What advantages does the use of SOA services provide for non-U.S. customers?
. How does the D&B Web services interface give D&B a competitive advantage over other data providers?
Q1 What is systems development?
Q2 Why is systems development difficult and risky?
Q3 What are the five phases of the SDLC?
Q4 How is system definition accomplished?
Q5 What is the users’ role in the requirements phase?
Q6 How are the five components designed?
Q7 How is an information system implemented?
Q8 What are the tasks for system maintenance?
Q9 What are some of the problems with the SDLC?
7. Suppose you ask a senior manager for advice, as described in the guide. Does the manager's response absolve you of guilt? Suppose you ask the manager and then do not follow her guidance. What
8. Explain how you can buy in on schedule as well as costs.
1. What do you thinokf this developer’s attitude? Do you think he’s unduly pessimistic or do you think there’s merit to what he says?
5. Describe the intangible costs of having an organizational belief that schedules are always unreasonable.If this developer worked for you, how would you deal with his attitude about scheduling?
/ 7. Do you think therei i ss omething different when scheduling __ information systems development projects than when scheduling other types of projects? What characteristics might make such
is Assume you work for MRV and you have the conversation with Sue at the start of this chapter. Assume that Sue asks you to take a leadership role in investigating this new system.a. Develop a plan
2. Consider the MRV process problem discussed in Chapter 7, and in particular the design of a new process that uses an equipment database (see Figure 7-11, page 174). Assume that Sue asked you
3. Read the description for developing a database to track volunteers for the public TV station in Chapter Extension 7, “Database Design.”a. Develop a brief plan for this project using the SDLC.
Q1 Why do you need to know about the IT department?
Q2 What are the responsibilities of the IT department?
Q3_ How is the IT department organized?
Q4 What IS-related job positions exist?
Q5 How do organizations decide how much to spend on IT?
Q6 What are your IS rights and responsibilities?
3. Why is it incorrect to consider productivity as a culprit?
4. Explain the phenomenon of creative destruction.
6. Apply the line of reasoning you used in your answer to question 5 to some other technology or system, such as CRM, ERP, OLAP, RFM, or some other technology.
1. Explain how you would respond to each situation.
2. Suppose someone from the IT department notifies you that one of your employees is spending 3 hours a day surfing the Web.How do you respond?
4. Suppose someone from the IT department notifies you that one of your employees is sending many personal emails. When you| ask how they know the emails are personal, you are told that they measure
5. As an employee, if you know that your company occasionally reads emails, does that change your behavior? If so, does that justify the company reading your email? Does this situation differ from
1. Explain Dee's mistake. Explain the mistake of her management. Describe what Dee should have done.
1. Reread the MRV chapter introductions for Parts 3 for MRV.and 4 and for Chapters 7 through 11. Reread the 3.description of MRV’s possible new system in MIS in Use 10 (page 251) and the MRV
2. Given your list in item 1, describe IS planning tasks for MRV.
3. Given your list in item 1, describe IS development tasks for MRV.
4. Given your list in item 1, describe IS maintenance tasks for MRV.
5. Given your list in item 1, describe the tasks for pro- tecting IS at MRV.
6. As a group, reflect on the lists that you have made in your answers to questions 2 through 5. Because of its limited budget, MRV will need to prioritize among these tasks. List the top-10 priority
7. Ifyou managed MRV, how would you accomplish the tasks you identified in your answer to question 6? Would you consciously choose not to perform some of these tasks? What would be the consequences
8. To what extent do you believe that MRV’s experience is shared by other small businesses? What conclusions do you draw from this exercise about the need for MIS knowledge among small business
1. How does OneSystem contribute to Marriott’s objectives?
2. What are the advantages of having one revenue management system instead of two? Consider both users and the IT department in your answer.
Q1 What is a computer network?
Q2 What are the components of a LAN?
Q3_ What are the alternatives for a WAN?
Q4 How does encryption work?
Q5 What is the purpose of a firewall? _
Q6 What is a VPN, and why is it important?
. In your own words, explain the meaning of the claim that no one can think exponentially. Do you agree with this claim?
2. Describe a phenomenon besides connectivity or magnetic memory that you believe is increasing exponentially. Explain why it is difficult to predict the consequences of this phenomenon in 5 years.
4. List three products or services, like movie rental, that could dramatically change because of increased connectivity. Do not include movie rental.
. Rate your answers to question 4 in terms of how closely they fit with problems that people have today.

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