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business
foundations of business

Questions and Answers of Foundations of Business

____________ An employee’s work performance is evaluated.
____________ The process for teaching employees to do their jobs more efficiently.
____________ The reward employees receive for their labor.
____________ Potential applicants are made aware of available positions.
____________ Personal qualifications required in a job are described.
____________ People are acquired, maintained, and developed for the firm.
____________ Jobs are studied to determine specific tasks.
What is job specification?How can it be used to hire the right person for the job?
What is job analysis?
Under what conditions are each one of these used?
Identify the activities associated with each phase.
Outline the major legislation affecting human resources management.
. How is your team balanced in technical, conceptual, interpersonal, and other special skills needed in your business?
The American Society for Training & Development(www.astd.org/) and the Society for Human Resource Management (www.shrm.org/) are two good sources for information about online training programs.
T F Theory Y is a set of assumptions that are consistent with the human relations movement.
__________ A force that causes people to behave in a particular way.
__________ Based on an assumption that people dislike work.
T F MBO is an inflexible system that requires all goals to be met; if not, the employee is fired.
T F Maslow’s higher-level needs are the easiest to satisfy.
T F The Hawthorne Studies concluded that human factors were responsible for the results.
T F Giving an employee recognition builds employee morale.
__________ Groups that have more task variety and greater job control.a. virtuoso teamsb. empowermentc. esteem needsd. expectancy theorye. hygiene factorsf. job enrichment g. motivation h.
__________ Employees are given more variety and responsibility in their jobs.
__________ Employees become more involved in the decision-making process.
__________ Behavior that is rewarded is likely to be repeated.
__________ Promotions and rewards can fulfill these needs.
__________ Needs that can be met by health care benefits.
__________ When not provided, they become dissatisfiers.
__________ Employees believe they will receive the rewards.
What is motivation?
Understand the types, development, and uses of teams.
Describe three contemporary views of motivation: equity theory, expectancy theory, and goal-setting theory.
Understand some major historical perspectives on motivation.
Explain what motivation is.
Ask your instructor to comment on your résumé.A résumé provides a summary of your skills, abilities, and achievements. It also may include a description of the type of job you want. A
Have several people review the résumé for accuracy.A résumé provides a summary of your skills, abilities, and achievements. It also may include a description of the type of job you want. A
Prepare a résumé for a job that you want using the information in Appendix A (see text website).a. First, determine what your skills are and decide which skills are needed to do this particular
Prepare a plan for the New Therapy Company to present to the nursing homes.The New Therapy Company is soliciting a contract to provide five nursing homes with physical, occupational, speech, and
How do managers use it in order to decide the pay structure of employees?
Working in a group, discuss how the New Therapy Company can meet the three-month deadline and still ensure that the care its therapists provide is of high quality. Also discuss the following:a. How
________ The process includes any nonpersonal, paid form of communication.
________ Manufacturer’s seconds or off-season merchandise are examples of products sold.
________ The process involves receiving and filling customers, purchase orders.
________ This middleman carries a few lines with many products within each line.
________ A middleman often hired on a commission basis.
________ This type of market coverage provides the widest possible exposure in the marketplace.
Understand the types and uses of public relations.
Describe sales promotion objectives and methods.
Recognize the kinds of salespersons, the steps in the personal selling process, and the major sales management tasks.
Explain the three types of advertising and describe the major steps of developing an advertising campaign.
Understand the basic elements of the promotion mix.
Explain how integrated marketing communications works to have the maximum impact on the customer.
Explain the five most important physical distribution activities.
What services do wholesalers provide to producers and to retailers?
Discuss the need for wholesalers, describe the services they provide, and identify the major types of wholesalers.
________ The purpose is to increase demand for all brands of a product.
How will the results of your marketing plan be measured and evaluated?
Which aspects of our photography shop do you think need improvement?
How frequently do you have film developed? (Please estimate.)_____ Times per month _____ Times per year
How did you learn about us? (Circle one.)Newspaper Flyer/coupon Passing by Recommended by someone Other
Why did you choose us? (Circle all that apply.)Close to home Close to work Convenience Good service Quality Full-service photography shop Other
Do you live/work in the area? (Circle one or both if they apply.)
Prepare an annotated bibliography for the occupation.Most public libraries maintain relatively up-to-date collections of occupational or career materials. Begin your library search by looking at the
Conduct a library search of the occupation.Most public libraries maintain relatively up-to-date collections of occupational or career materials. Begin your library search by looking at the computer
Choose a specific occupation.Most public libraries maintain relatively up-to-date collections of occupational or career materials. Begin your library search by looking at the computer listings under
Present your findings to the class.Surveys are a commonly used tool in marketing research.The information they provide can reduce business risk and facilitate decision making. Retail outlets often
Design a survey to help the retailer improve customer service. (You may find it beneficial to work with the retailer and actually administer the survey to the retailer’s customers. Prepare a report
Classify the retailer according to the major types of retailers.Surveys are a commonly used tool in marketing research.The information they provide can reduce business risk and facilitate decision
Working in teams of three to five, choose a local retailer.Surveys are a commonly used tool in marketing research.The information they provide can reduce business risk and facilitate decision making.
Our operating hours are from 8:00 A.M. to 7:00 P.M.weekdays and Saturdays from 9:30 A.M. to 6:00 P.M.We are closed on Sundays and legal holidays. If changes in our operating hours would serve you
Age (Circle one.)Under 25 26–39 40–59 Over 60
Does Finagle A Bagel apply all seven phases of the new product development process when working on a new menu item such as the jalapeno-and-cheese bagel?Explain.Round, flat, seeded, plain, crowned
What are your marketing objectives? Include the following in your marketing objectives:• Product introduction, improvement, or innovation• Sales or market share• Profitability• Pricing•
What are your company’s projected sales volume, market share, and profitability?
What are the relevant aspects of consumer behavior and product use?
How effectively will your products meet these needs?
How will your product distribution, promotion, and price satisfy customer needs?
What advantages and disadvantages do you have in meeting the target market’s needs?
What are the current needs of each target market?Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics.What changes in the target market are
What are the competitive, legal, political, economic, technological, and sociocultural factors affecting your marketing efforts?
What are your target markets, and what common identifiable need(s) can you satisfy?
Should Finagle A Bagel continue to spend nothing on media advertising and rely instead primarily on sales promotion techniques such as samples and coupons?Round, flat, seeded, plain, crowned with
Finagle A Bagel is both a wholesaler and a retailer. Which of these two marketing intermediary roles do you think the company should develop more aggressively in the next few years? Why?Round, flat,
Do you agree with Laura Trust’s assessment that adjusting prices based on store location can backfire? What arguments can you offer for and against Finagle A Bagel raising prices in higher-rent
Find a product that you would be unwilling to buy over the Internet, and again, explain your reasoning. Name the website and describe the product.One reason the Internet has generated so much
Find a product that you would be willing to buy over the Internet, and explain why you would buy it. Name the website and describe the product.One reason the Internet has generated so much excitement
T F Advertising can be broadly classified into three groups: selective-demand, institutional, and primary-demand.
T F News releases are the least used type of publicity.
T F Radio advertising offers a high degree of selectivity.
T F A major disadvantage of magazines is their lack of timeliness.
T F Institutional advertising promotes specific brands of products.
T F Inventory holding costs consist of money invested in inventory, cost of storage space, insurance costs, and inventory taxes.
T F A retailer buys and sells merchandise.
T F Piggyback service is unique to air freight.
T F Exclusive distribution makes use of all available outlets for a product.
T F A direct channel of distribution includes both wholesalers and retailers.
________ News stories about products, employees, or a company that appear in the newspaper are examples.a. agentb. intensive distributionc. limited-line wholesalerd. category killere. off-price
________ It is the most selective medium for advertising products.
Which activity combines inventory management, order processing, warehousing, material handling, and transportation?a. Marketingb. Merchandisingc. Warehousingd. Physical distributione. Transporting
Haley is shopping for a new outfit to wear to an awards banquet where she will be honored. She has found a beautiful outfit at The Gap and a new pair of shoes at the Foot Locker. What type of stores

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