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business
principles information systems

Questions and Answers of Principles Information Systems

1. Why might a worker resist the implementation of a new technology? What are some of the possible consequences of asking a worker to use a computer or similar device in his or her job?
4. If you were the CIO, what would you do to help the FBI modernize and make better use of information technology?
3. What do you think of the CIO’s final comment about how to change attitudes? Do you think it will work? Why or why not?
2. What were the points of alignment and misalignment between the Information Systems Strategy and the FBI organization?
1. What do you think were the real reasons why the VCF system failed?
4. What would you recommend managers to do insure a smooth integration of the information systems, given the culture differences?
3. What problems could arise due to the different perspectives of both airlines towards online reservation systems? What do you recommend the managers do to solve these problems?
2. What are the similarities and dissimilarities between the cultures, values and beliefs of Southwest and AirTran airlines?
1. Discuss the layers of culture that are evident in this case.
4. Mary Kay, Inc., sells facial skin care products and cosmetics around the globe. The business model is to provide one-on-one, highly personalized service. More than 500,000 Independent Beauty
2. Is monitoring an employee’s work on a computer a desirable or undesirable activity from a manager’s perspective? From the employee’s perspective? Defend your position.
1. How might IS change a manager’s job?
4. As the CEO of Zipcar, where is your most threatening competition? What would you do to sustain a competitive advantage?
3. What network effects are part of the strategy of Zipcar? How do they add value?
2. Discuss the synergy between the business strategy of Zipcar and information technology.
1. Analyze the business model of Zipcar using Porter’s five forces model.
6. Apply the Resource-Based View to Groupon’s business model to show how information resources may be used to gain and sustain competitive advantage.
5. What would you advise Groupon leaders to consider as their next application?
4. What impact, if any, will Groupon Now have on Groupon’s competitive position? Explain.
3. How does Groupon add value to the companies whose offers are sold on the site?
2. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage?” Please explain your point of view.
1. How does information technology help Groupon compete?
6. Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Cisco’s extranet. When a customer orders a Cisco product at Cisco’s Web
5. Some claim that no sustainable competitive advantages can be gained from IT other than the capability of the IS organization itself. Do you agree or disagree? Defend your position.
4. Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:a. A global
3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. A mobile phone
2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:a. A global
1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective.
4. Which of Porter’s three generic strategies does Google appear to be using based on this case?Provide a rationale for your response.
3. How does Google’s organizational strategy support its business strategy?
2. How does Google’s information systems strategy support its business strategy?
1. How is Google’s mission statement related to its business strategy?
5. What does this tip from Fast Company mean: “The job of the CIO is to provide organizational and strategic flexibility”?17
4. This chapter describes key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
3. Consider a traditional manufacturing company that wanted to build a social business strategy.What might be a reasonable business strategy, and how would organizational and IS strategy need to
2. Suppose managers in an organization decided to hand out tablets (iPad) to all salespeople without making any other formal changes in organizational strategy or business strategy. What might be the
=+4. If you were the CIO, what would you do to help the FBI modernize and make better use of information technology?
=+3. What do you think of the CIO ’ s final comment about how to change attitudes? Do you think it will work? Why or why not?
=+2. What were the points of alignment and misalignment between the information systems strategy and the FBI organization?
=+1. What do you think were the real reasons why the VCF system failed?
=+4. What would you recommend managers to do ensure a smooth integration of the information systems given the culture differences?
=+3. What problems could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?
=+Where would you expect the differences to be most difficult to manage? Why?
=+2. What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines?
=+1. Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?
=+b. What changes would you suggest Mary Kay, Inc. managers make in their management systems in order to realize the intended benefits of the new systems? Specifically, what types of changes would
=+a. How would the organizational strategy need to change to respond to Mary Kay ’ s new business strategy and information system?
=+IBC runs his or her own business by developing a client base and then providing services and products for sale to those clients. The IBCs were offered support through an e‐commerce system with
=+4. Mary Kay, Inc. sells facial skin care products and cosmetics around the globe. The business model is to provide one‐on‐one, highly personalized service. More than 500,000 Independent Beauty
=+3. Consider the brief description of the elastic enterprise. What is an example of a control system that would be critical to manage for success in elastic enterprise? Why?
=+ How does the organization’s culture impact your position? Defend your position.
=+2. Is monitoring an employee’s work on a computer a desirable or undesirable activity from a manager’s perspective? From the employee’s perspective?
=+1. How might IS change a manager’s job?
=+4. As the CEO of Zipca r, what is your most threatening competition? What would you do to sustain a competitive advantage?
=+3. What network effects are part of Zipca r ’ s strategy? How do they add value?
=+2. Discuss the synergy between the business strategy of Zipcarand information technology.
=+1. Apply the resource‐based view to Zipcar ’ s business model to show how information resources may be used to gain and sustain competitive advantage.
=+6. Analyze the business model of Groupon using Porter ’ s five forces model.
=+5. What would you advise Grouponleaders to consider as their next application?
=+4. What impact, if any, will Groupon Now have on Groupon’ s competitive position? Explain.
=+3. How does Grouponadd value to the companies whose offers are sold on the site?
=+2. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage?” Please explain your point of view.
=+1. How does information technology help Groupon compete?
=+ What are the advantages of Cisco’ s strategic alliances? What are the risks to Cisco? To the suppliers?
=+6. Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Cisco ’ s extranet. When a customer orders a Cisco product at its Web site,
=+ How can information systems play a role in maintaining the organization ’ s relationship with its customers? Defend your position.
=+5. Some claim that the only sustainable competitive advantage for an organization is its relationships with its customers. All other advantages eventually erode. Do you agree or disagree?
=+4. Use the resource‐based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:a. A global
=+3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:a. A global advertising agencyb. A local restaurantc. A
=+2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:a. A global
=+1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
=+5. Analyze Google’ s strategy and the type of market disruption it has created using a dynamic environment perspective.
=+4. Which of Porter ’ s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
=+3. How does Google ’ s organizational strategy support its business strategy?
=+2. How does Google ’ s information systems strategy support its business strategy?
=+1. How is Google ’ s mission statement related to its business strategy?
=+4. What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?
=+3. Are the changes implemented by Knudstorp an indication of hypercompetition? Defend your position.
=+2. Which of the generic strategies does Lego appear to be using based on this case? Provide support for your choice.
=+1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
=+5. What does this tip from Fast Company mean: “The job of the CIO is to provide organizational and strategic flexibility”?19
=+4. This chapter describes key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
=+A consumer products company? A nonprofit?
=+ How would this differ for a restaurant chain?
=+ how would organization and IS strategy need to change?
=+3. Consider a traditional manufacturing company that wants to build a social business strategy. What might be a reasonable business strategy?
=+ What unintended consequences might occur?
=+what might be the outcome?
=+the NFL simply handed them out without making any other formal changes in organizational strategy or business strategy,
=+2. In 2015, the NFL decided to hand out Microsoft Surface tablets to all coaches for use during games, and there are reports that in the future, they will add HoloLens devices to provide augmented
=+ What might happen if the business strategy was not the driver?
=+1. Why is it important for business strategy to drive organizational strategy and IS strategy?
=+7. What are the culture, values, and beliefs of the organization?
=+6. What control systems (management and measurement systems) are in place?
=+5. What are the key business processes?
=+4. What are the characteristics, experiences, and skill levels of the people within the organization?
=+3. What are the important people‐based networks (social and informational), and how can we use them to get work done better?
=+2. Who holds the decision rights to critical decisions?
=+1. What are the important structures and reporting relationships within the organization?

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