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business
principles information systems

Questions and Answers of Principles Information Systems

=+What are the critical success factors to make sure the implementation of an enterprise system is successful?
=+2. Off‐the‐shelf enterprise IS often forces an organization to redesign its business processes.
=+1. Why was radical design of business processes embraced so quickly and so deeply by senior managers of so many companies? In your opinion, and using hindsight, was its popularity a benefit for
=+3. Why do you think Alice Chou thinks a rewards program is necessary for My developerWorks because so many profiles have already been developed. Do you agree that a reward would be necessary?
=+2. Why do you think Alice Chou carefully monitors the My developerWorks site? What would be an example of an insight she would gain from the data she ’ s collecting?
=+1. How might My developerWorks leverage changes in the way people work?
=+3. As more and more companies turn to IS to help them monitor their employees, what do you anticipate the impact will be on employee privacy? Can anything be done to ensure employee privacy?
=+2. What advice do you have for Andersen about the use of the system for supervising, evaluating, and compensating his drivers and salespeople?
=+1. What are the positive and negative aspects of Andersen ’ s use of the GPS‐based system to monitor his drivers and salespeople?
=+Does this mean the end of “doing business the old‐fashioned way”? Will this put a burden on the elderly or the poor when corporations begin charging for face‐to‐face services? 40
=+these technologies are actually shifting some tasks to the customer. On the other hand, many people like the convenience of using these self‐service systems, especially because it means customers
=+how much time people are really saving if they have to continually learn new processes, operate new machines, and overcome new glitches. Labor‐saving technologies were supposed to liberate
=+speaking to a sales agent; at the airport where customers make reservations and pay for and print tickets without the help of an agent; and at the bank, where ATMs have long replaced tellers for
=+7. The explosion of information‐driven self‐serve options in the consumer world is evident at the gas station where customers pay, pump gas, and purchase a car wash without ever seeing an
=+6. Paul Saffo, former director of the Institute for the Future, noted, “Telecommuting is a reality for many today, and will continue to be more so in the future. But beware, this doesn ’ t
=+5. How is working at an online retailer different from working at a brick‐and‐mortar retailer? What types of jobs are necessary at each? What skills are important?
=+4. Given the growth in telecommuting and other mobile work arrangements, how might offices physically change in the coming years? Will offices as we think of them today exist by 2030? Why or why
=+3. What current technologies do you predict will show the most impact on the way work is done? Why?
=+2. How can IT alter an individual ’ s work? How can a manager ensure that the impact is positive rather than negative?
=+ What are some of the possible consequences of asking an employee to use a computer or similar device in his or her job?
=+1. Why might an employee resist the implementation of a new technology?
3. Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?
2. What are some tips for developing and using the Business Intelligence System described in this case?
1. How does the BIS at CKP add value to the business?
3. Describe the culture necessary to support GSD&M’s use of simulation as a means of experimenting with marketing scenarios.Source: Adapted from Lilly Rockwell, ‘‘GSD&M Taps Virtual Crowds to
2. What other scenarios can you think of that might benefit from this type of simulation?
1. What is the benefit to GSD&M and their clients of using a simulation to predict customer behavior?
7. How do analytics support business experimentation? Give an example of how a company might use business experimentation to create a new product or service.
6. PricewaterhouseCoopers has an elegant, powerful intranet knowledge management system called Knowledge Curve. Knowledge Curve makes available to its consultants and auditors a compendium of best
5. Do you think that the Digital Millennium Copyright Act is the type of legislation that should be enacted to protect intellectual property? Why or why not?
4. How do knowledge maps aid an organization?
3. What does it take to be a successful competitor using business analytics? What is IT’s role in helping build this competence for the enterprise?
2. What is the difference between tacit and explicit knowledge? From your own experience, describe an example of each. How might an organization manage tacit knowledge?
1. The terms data, information, and knowledge are often used interchangeably. But as this chapter discussed, they can be seen as three points on a continuum. What, in your opinion, comes after
3. When a project is outsourced, who should manage the project—the internal group or the outsourcer? Why?
2. Describe the development methodology that was applied to this project. Was this the most appropriate approach? Provide a rationale for your response.
1. Assess the risks of this project. Given your assessment of the project complexity, clarity, and size, what management strategies would you recommend? What, if any, of these strategies were adopted
3. How did the Sabre project managers ensure that the system met users’ needs?
2. What were the risks Sabre Holdings faced when they decided to redesign their reservation systems? What actions did they take to minimize the risks?
1. In what ways do you think this project was managed differently than the 1988 overhaul project? What are the advantages of agile programming in this situation?
5. Lego’s Mindstorms Robotics Invention System was designed for 12-year-olds. But after more than a decade of development at the MIT Media Lab using the latest advances in artificial intelligence,
4. What determines the level of technical risk associated with a project? What determines the level of organizational risk? How can a general manager assist in minimizing these risk components?
3. What are the critical success factors for a project manager? What skills should managers look for when hiring someone who would be successful in this job?
2. Why does it often take a long time before troubled projects are abandoned or brought under control?
1. What are the trade-offs between cost, quality, and time when designing a project plan?What criteria should managers use to manage this trade-off?
4. The original article in Harvard Business Review raised a number of questions by senior business managers about their IT investment. As an IT manager, what questions would you anticipate you would
3. Consider the IT portfolio management triangle presented in this chapter. Would Carr’s arguments hold for all types of IT investments or just for infrastructure investments?Explain.
2. Where do you think the next IT-based strategic advantage may occur? Give an example.
1. Do you agree with Carr that as information technology’s power and ubiquity grows, its strategic importance diminishes? Why or why not?
3. If you were the head of marketing for Troon, what benefit would you receive from Mr. Westmark’s decision to implement TCO?
2. Why, in your opinion, were IT expenses spiraling out of control before the TCO system?What are examples of the hidden costs of operating and maintaining the hardware?
1. Why does the TCO approach allow Troon management to refresh its hardware at the optimal cost level?
6. TCO is one way to account for costs associated with a specific infrastructure. This method does not include additional costs such as disposal costs—the cost to get rid of the system when it is
5. Compare and contrast the IT scorecard and dashboard approaches.
4. Would you suggest using options pricing on the investment described in Question 3?Why or why not?
3. A new inventory management system for ABC Company could be developed at a cost of $250,000. The estimated net operating costs and estimated net benefits over six years of operation would be:Year
2. Describe the conditions under which ROI, payback period, NPV, and EVA are most appropriately applied.
1. Under what conditions would you recommend using each of these funding methods:allocation, chargeback, and corporate budgeting?
3. Apply the normative theories of business ethics to this situation.
2. What are some possible disadvantages the employees of Midwest Family Mutual may be experiencing as a result of their new virtual ‘‘work from home’’ office environment?
1. Do you think that the economic benefits that Midwest Family Mutual realized as a result of green computing are unusual? Do you think most companies can see similar types of economic gains? Explain.
3. Apply the normative theories of business ethics to the use of red-light camera systems.
2. Should cities allow outsourcing of the operation of the systems? Why or why not?
1. Do you see any ethical issues involved in the use of red-light camera systems? Why or why not?
2. Apply the normative theories of business ethics to this situation.
1. Do you think it would be ethical for a business to install eBlaster to ensure that its employees are engaged only in work-related activities? If so, under what conditions would it be appropriate?
3. Who do you think should have access to the data? How should that access be controlled?
2. Who would own the data? Explain.
1. Discuss any threats to privacy in this situation.
3. Does it change your opinion if the software is a critical system for We Sell More.com?If it is a noncritical system? Explain.
2. If We Sell More.com wants to continue to use the system, can they? Why or why not?
1. Is Jane obligated to stop using her backup copy? Why or why not?
4. Apply the normative theories of business ethics to this situation.
3. What management practices should be in place to ensure proper behavior without violating individual ‘‘rights’’?
2. What, if any, ethical principles help guide decision making in this situation?
1. What should Essex do?
4. Apply PAPA to this situation.
3. If poor quality were found, could the information be used for disciplinary purposes? For training purposes?
2. What, if any, ethical propositions have been violated by this situation?
1. If you were the supervisor, what would you do?
7. What is your opinion of the English ID card discussed in this chapter?
6. Is anonymous clickstream tracking and profiling objectionable? Is sending targeted advertising information to a computer using cookie ID numbers objectionable?
5. Should there be a global Internet privacy policy?
4. The European Community’s Directive on Data Protection that was put into effect in 1998 strictly limits how database information is used and who has access to it. Some of the restrictions include
3. Consider arrest records, which are mostly computerized and stored locally by law enforcement agencies. They have an accuracy rate of about 50 percent—about half of them are inaccurate,
2. Lotus Development Corporation launched its Marketplace product in 1990. The product was a marketing database of 120 million U.S. consumers, with demographic information based on publicly available
1. Private corporate data is often encrypted using a key, which is needed to decrypt the information. Who within the corporation should be responsible for maintaining the ‘‘keys’’to private
3. Describe the role of the Executive Steering Committee at TMS. Do you think the Executive Steering Committee is a good idea? Why or why not?
2. What problems was Cooper trying to solve with the new IS structure? How successful do you think the new structure will be in solving these problems?
1. Describe the advantages of TMS’s new decentralized IS structure. What are its disadvantages?
4. Why can decisions about standards be important?
3. What types of skills do you think are important for UPS’s CIO? Explain your answer.
2. What does the representation of UPS’s executive steering committee suggest to you? Do you think that IT plays a strategic role at UPS? Why or why not?
1. Describe the IT governance mechanisms used at UPS.
5. Why can an IT governance archetype be good for one type of IS decision but not for another?
4. Why is the concept of decision rights important?
3. The debate about centralization and decentralization is heating up again with the advent of network computing and the increasing use of the Internet. Why does the Internet make this debate topical?
2. What advantages does a CIO bring to a business? What might be the disadvantages of having a CIO?
1. Using an organization with which you are familiar, describe the role of the most senior IS professional. Is that person a strategist or an operationalist?
3. How would you respond to Chris’s question?

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