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business
understanding business ethics

Questions and Answers of Understanding Business Ethics

1. A-4 Describe warranties and negotiable instruments as covered in the Uniform Commercial Code.
1. A-3 Identify the purposes and conditions of patents, copyrights, and trademarks.
1. A-2 Define tort law and explain the role of product liability in tort law.
1. A-1 Define business law, distinguish between statutory and common law, and explain the role of administrative agencies.
1. 3. Given what you’ve read in this text and from other sources, would you recommend that your fellow students’first investment be in stocks, bonds, mutual funds, ETFs, real estate, or some
1. 2. Should you totally rely on Morningstar or any other investment advice service or should you search out several sources of advice? How can you know what advice is best?
1. 1. Are you confident about investing in stocks, bonds, mutual funds, ETFs, and other investments? What sources of information would you use to make a decision about investments?
1. 3. If you bought 100 shares of each of these stocks five years ago, how much would you have invested? How much would those stock holdings be worth today?
1. 2. Find what financial analysts recommend for each of these stocks by clicking the Analysis tab. Do analysts recommend buying, holding, or selling each of your picks?
1. 1. Identify three stocks that pay a 4 percent or more dividend. To learn more about each stock, click on its ticker symbol. What is the dividend rate (yield) of each?
1. 5. Go to the websites of Charles Schwab (www.schwab.com), E*Trade (www.etrade.com), or TD Ameritrade (www.tdameritrade.com) and find two IPOs offered in the past year or so. Track the performance
1. 4. See whether anyone in class is interested in forming an investment group. If so, each member should choose one stock and one mutual fund or ETF. Record each student’s selections and the
1. 3. U.S. government bonds compete with corporations for investors’ dollars. Check out the different types of bonds the federal government offers and list the types most appealing to you. (Hint:
1. 2. Visit MSN Money or Yahoo! Finance and select six stocks for your portfolio—three from the NYSE and three from the NASDAQ. Track the stocks daily for three weeks using the graphs provided on
1. 1. Go to the websites of Charles Schwab (www.schwab.com), E*Trade (www.etrade.com), and TD Ameritrade (www.tdameritrade.com). Investigate each of these brokerage companies to compare their fees
1. 5. Consider the companies added and subtracted from the Dow Jones Industrial Average over the years. (Go to www.spdji.com, then proceed to “Research & Education,” then to“Index Literacy,”
1. 4. If you were thinking about investing in the securities market, would you prefer individual stocks, mutual funds, or ETFs? Explain your choice by comparing the advantages and disadvantages of
1. 3. Why do companies like callable bonds? Why are investors generally not very fond of them?
1. 2. If you are considering investing in the bond market, how could information provided by Standard & Poor’s, Moody’s Investors Service, and Fitch Ratings help you?
1. 1. Imagine you inherited $50,000 and you want to invest it to meet two financial goals: (a) to save for your wedding, which you plan to have in two years, and (b) to save for your retirement
1. Explain program trading and the problems it can create.
1. Why do the 30 companies comprising the Dow change periodically?
1. What does the Dow Jones Industrial Average measure? Why is it important?
1. What is the key benefit to investors in investing in a mutual fund or ETF?
1. What are mutual funds and ETFs? How are they different?
1. What does buying stock on margin mean?
1. What is a stock split? Why do companies sometimes split their stock?
1. What is the primary purpose of diversifying investments?
1. What are three key factors to remember in establishing your investment strategy?
1. What is the primary disadvantage?
1. What is the key advantage of investing through online brokers?
1. Why are convertible bonds attractive to investors?
1. Explain the difference between an unsecured and a secured bond.
1. What does it mean if a firm issues a 9 percent debenture bond due in 2028?
1. Why are bonds considered a form of debt financing?
1. What are the major differences between common stock and preferred stock?
1. Name at least two advantages and two disadvantages of a company’s issuing stock as a form of equity financing.
1. What government agency oversees the securities industry? What is a prospectus?
1. What does NASDAQ stand for? How does this exchange work?
1. What are the two primary purposes of a securities exchange?
1. LO 19-9 Describe how indicators like the Dow Jones Industrial Average affect the market.
1. LO 19-8 Explain the investment opportunities in mutual funds and exchange-traded funds (ETFs).
1. LO 19-7 Analyze the opportunities bonds offer as investments.
1. LO 19-6 Analyze the opportunities stocks offer as investments.
1. LO 19-5 Explain how to invest in securities markets and set investment objectives such as long-term growth, income, cash, and protection from inflation.
1. LO 19-4 Compare the advantages and disadvantages of obtaining debt financing by issuing bonds, and identify the classes and features of bonds.
1. LO 19-3 Compare the advantages and disadvantages of equity financing by issuing stock, and detail the differences between common and preferred stock.
1. LO 19-2 Identify the stock exchanges where securities are traded.
1. LO 19-1 Describe the role of securities markets and of investment bankers.
1. LO 14-1 Describe a total product offer.
1. LO 14-2 Identify the various kinds of consumer and industrial goods.
1. LO 14-3 Summarize the functions of packaging.
1. LO 14-4 Contrast brand, brand name, and trademark, and show the value of brand equity.
1. LO 14-5 Explain the steps in the new-product development process.
1. LO 14-6 Describe the product life cycle.
1. LO 14-7 Identify various pricing objectives and strategies.
1. Describe three different types of industrial goods.
1. What seven functions does packaging now perform?
1. What’s the difference between a brand name and a trademark?
1. What are the key components of brand equity?
1. What are the two steps in commercialization?
1. What is the theory of the product life cycle?
1. Can you list two short-term and two long-term pricing objectives?
1. Can the two be compatible?
1. What are the limitations of a cost-based pricing strategy?
1. What is psychological pricing?
1. 2. What could you do to enhance the product offer of Harvest Gold, other than changing the menu from time to time?
1. 3. How could you use psychological pricing when making up the menu at Harvest Gold?
1. 1. Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions?
1. 2. Which shopbot is easiest to use? The hardest? Why?
1. 1. In what classification of consumer products would you consider Domino’s Pizza? Why?
1. 2. What are the steps in the new-product development process?
1. 3. What stage of the product life cycle are salads in today? Why? Did Domino’s make a wise decision expanding into salads?
1. LO 17-1 Demonstrate the role that accounting and financial information play for a business and its stakeholders.
1. LO 17-2 List the steps in the accounting cycle, distinguish between accounting and bookkeeping, and explain how computers are used in accounting.
1. LO 17-3 Explain how the major financial statements differ.
1. LO 17-4 Demonstrate the application of ratio analysis in reporting financial information.
1. LO 17-5 Identify the different disciplines within the accounting profession.
1. What’s the purpose of accounting journals and of a ledger?
1. Why does a bookkeeper prepare a trial balance?
1. What does it mean to list assets according to liquidity?
1. What is owners’ equity, and how is it determined?
1. What are the key steps in preparing an income statement?
1. What are the four main categories of financial ratios?
1. What is the job of an auditor? What’s an independent audit?
1. 3. What value do financial ratios offer investors in reviewing the financial performance of a firm?
1. 4. Why is it important to remember financial ratios can differ from industry to industry?
1. 2. Go to the website of the American Institute of Certified Public Accountants(www.aicpa.org) and find the requirements for becoming a certified public accountant(CPA).
1. 1. Calculate the current ratio for each company. Which company is more likely to get the loan? Why?
1. 2. The acid-test (or quick) ratio subtracts the value of the firm’s inventory from its total current assets. Because inventory is often difficult to sell, this ratio is considered an even more
1. Calculate the quick ratio for each business and decide whether you would give either the loan. Why or why not?
1. 2. Identify the six steps in the accounting cycle.
1. 3. What are the key reasons that firms do ratio analysis?
1. LO 18-1 Explain the role and responsibilities of financial managers.
1. LO 18-2 Outline the financial planning process, and explain the three key budgets in the financial plan.
1. LO 18-3 Explain why firms need operating funds.
1. LO 18-4 Identify and describe different sources of shortterm financing.
1. LO 18-5 Identify and describe different sources of longterm financing
1. What three primary financial problems cause firms to fail?
1. How do short-term and long-term financial forecasts differ?

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