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business
understanding business ethics
Questions and Answers of
Understanding Business Ethics
What are some of the special things about architecting for AI?? p-968
What feature would you use if you wanted to know the likelihood that a lead will convert to an opportunity?? p-968
Which external cloud provider is used by some Salesforce AI services such as Einstein Activity Capture?? p-968
For what geographical region is Einstein Conversational Insights particularly well suited?? p-968
What feature could you use to optimize your knowledge management workflow?? p-968
What are the four key elements you use to define a dialog in Einstein Bots?? p-968
When are Einstein Reply Recommendations refreshed?? p-968
Why would you use Einstein Send Time Optimization?? p-968
Where do you activate the personas generated by Einstein Engagement Scoring?? p-968
What classic AI application does Einstein Commerce Insights use?? p-968
What feature set is found in all industry clouds?? p-968
What standard Tableau CRM feature is leveraged in several industry clouds to provide predictions?? p-968
What feature would you use to automatically process financial documents for use in a workflow?? p-968
What are the four key elements of Einstein Next Best Action?? p-968
Where can the data used for prediction by Einstein Prediction Builder be placed?? p-968
How can predictions from Einstein Discovery be activated?? p-968
What feature might I use if I wanted to automatically detect whether my brand's products are on a shelf?? p-968
Why might I want to train my own sentiment model rather than use the pre-built one?? p-968
What is a limitation of Einstein OCR in comparison with other Einstein Platform Services?? p-968
Why would you need to use a custom-built AI model?? p-968
Should you always seek to avoid third-party APIs?? p-968
What are some of the major cloud providers where you might have a look for good AI services?? p-968
What are the different kinds of factors to consider in relation to AI feature decisions?? p-968
Before evaluating different feature designs, what should you do?? p-968
Having a limited budget for implementation is relevant to what factor?? p-968
What are the main approaches to implementing the AI features? p-968 discussed in this book?
What paths can you take to enhance your knowledge of architecting AI features on Salesforce?? p-968
How do you envisage the process of coming up with the right architecture for an AI feature?? p-968
To leverage the value of intelligent CRM data, automate routine processes, and better connect with your customers on a personal basis?
Pre-built solutions; Lightning Platform; Tableau CRM; declarative platform services; and programmatic platform services?? p-968
Probabilistic in nature, as well as model-based, data-dependent, autonomous, opaque, evolving, and ethically valent?? p-968
Screen flows; recommendation records; strategies; and the Einstein Next Best Action lightning component?? p-968
On a single Salesforce object, exclusively?? p-968
Using write-back, with the Einstein Discovery lightning component, or using the API?? p-968
Because your requirements in one dimension or another go beyond what's available on the platform.?? p-968
No, often they can offer an excellent functional fit with a short time-tovalue.?? p-968
Azure; AWS; Google Cloud Platform.?? p-968
3 Compare the advantages and disadvantages of corporations, and summarize the differences between C corporations, S corporations, and limited liability companies.
2 Describe the differences between general and limited partners, and compare the advantages and disadvantages of partnerships.
1 Compare the advantages and disadvantages of sole proprietorships.
To access the video case featuring Cell Phones for Soldiers, visit www.mhhe.com/ublOe
To access the case "Got a Deadline? Click Here," visit www.mhhe.com/ubl0e
4. How do Rhino employees communicate the company's social mission to their customers?
3. How does Rhino Records encourage its employees to get involved in community service?
2. What does the Social and Environmental Responsibility Team (SERT) do to implement this mission?
1. What is the social mission of Rhino Records?
5. What effects have the new laws protecting whistleblowers had on the busi- ness environment? Use the Internet or the library to research individuals who reported their employers' illegal and/or
4. Contact a local corporation and ask for a copy of its written ethics code. Would you classify its code as compliance-based or integrity-based? Explain.
3. You're the manager of a coffeehouse called the Morning Cup. One of your best employees desires to be promoted to a managerial position; however, the owner is grooming his slow-thinking son for the
2. Do a little investigative reporting of your own. Identify a public interest group in your community and identify its officers, objectives, sources and amount of financial support, and size and
1. What sources have helped shape your personal code of ethics and moral- ity? What influences, if any, have ever pressured you to compromise those standards? Think of an experience you had at work
2. Would it have been easier to resolve the dilemma if you had asked yourself the three questions listed in the chapter? Try answering them now and see whether you would have made a different choice.
1. What are your alternatives, and what are the consequences of each?
6 Analyze the role of U.S. businesses in influencing ethical behavior and social responsibility in global markets.
5 Define corporate social responsibility and compare corporations' responsibilities to various stakeholders.
4 Distinguish between compliance-based and Integrity-based ethics codes, and list the six steps in setting up a corporate ethics code.
3 Describe management's role in 3 setting ethical standards.
2 Ask the three questions you need to answer when faced need to answer when faced with a potentially unethical action.
1 Explain why obeying the law is only the first step in behaving ethically.
6 Dis Discuss the changing landscape of the global market and the issue of offshore outsourcing.
3 Illustrate the strategies used in reaching global markets and explain the role of multi- national corporations.
To access the video case featuring CH2M Hill, visit www.mhhe.com/ubl0e
To access the case "Tough Being a Kid," visit www.mhhe.com/ublOe
One of the difficulties of engaging in global trade is the constant shift in exchange rates. How much do exchange rates change over a 30-day period? Research this by choosing five currencies (say,
5. Form an imaginary joint venture with three classmates and select a prod- uct, service, or idea to market to a specific country. Have each team mem- ber select a key global market force in that
4. Suppose Representative I. M. Wright delivers a passionate speech at your college on tariffs. He argues tariffs are needed toa. Protect our young industries.b. Encourage consumers to buy U.S.-made
3. Visit four or five public locations in your community such as schools, hos- pitals, city/county buildings, or airports. See how many signs are posted in different languages (don't forget the
2. Call, e-mail, or visit a local business that imports foreign goods (perhaps a wine or specialty foods importer). Ask the owner or manager about the business's participation in global trade, and
1. Find out firsthand the global impact on your life. How many different countries' names appear on the labels in your clothes? How many lan- guages do your classmates speak? List the ethnic
4. How would you justify the use of revenue or protective tariffs in today's global market?
3. What can businesses do to prevent unexpected problems in dealing with sociocultural, economic and financial, legal and regulatory, and physical and environmental forces in global markets?
2. Countries like the United States that have a high standard of living are referred to as industrialized nations. Countries with a lower standard of living and quality of life are called developing
1. About 95 percent of the world's population lives outside the United States, but many U.S. companies, especially small businesses, still do not engage in global trade. Why not? Do you think more
6 Discuss the changing landscape of the global market and the issue of offshore outsourcing.
5 Debate the advantages and disadvantages of trade protectionism.
4 Evaluate the forces that affect trading in global markets.
3 Illustrate the strategies used in reaching global markets and 3 reaching global markets and explain the role of multi- national corporations.
2 Explain the importance of Importing and exporting, and understand key terms used in global business.
1 Discuss the importance of the global market and the roles of comparative advantage and absolute advantage in global trade.
To access the video case featuring “Oppurtunity International,”visit www.mhhe.com/ub10e
To access the case “The Rule of 72,” visit www.mhhe.com/ub10e
4. Based on the information you have gathered, write a brief summary of what may happen to company sales over the next couple of years.
3. Return to the Bureau of Labor Statistics’ home page and use the Search feature to find trends in employment for the state of Illinois. Look around the website to see what other information is
2. At the Bureau of Labor Statistics’ website ( www.bls.gov ) under Industries, click on Industries at a Glance to find the information about the manufacturing industry. What is the employment
1. Go to the Bureau of Economic Analysis’s website ( www.bea.gov ) and locate the gross domestic product data. Compare the annual figure for the last four years. What do the figures indicate for
5. Break into small groups. In your group discuss how the following changes have affected people’s purchasing behavior and attitudes toward the United States and its economy: the wars in Iraq and
4. Draw a line and mark one end “Free-Market Capitalism” and the other end“Central Planning.” Mark where on the line the United States is now.Explain why you marked the spot you chose.
3. This exercise will help you understand socialism from different perspectives.Form three groups. Each group should adopt a different role in a socialist economy: one group will be the business
2. Show your understanding of the principles of supply and demand by looking at the oil market today. Why does the price of gas fluctuate so greatly?What will happen as more and more people in China
1. In teams, develop a list of the advantages of living in a capitalist society.Then develop lists headed “What are the disadvantages?” and “How could such disadvantages be minimized?”
3. Many people say that businesspeople do not do enough for society. Some students choose to go into the public sector instead of business because they want to help others. However, businesspeople
2. Are there other public functions that might benefit from more competition, including competition from private firms?
1. Do you believe economic principles like competition apply in both private and public organizations? Be prepared to defend your answer.
6 Contrast fiscal policy and monetary policy, and explain how each affects the economy.
5 Describe the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
4 Analyze the trend toward mixed economies.
3 Compare socialism and communism.
2 Explain what capitalism is and how free markets work.
1 Explain basic economics.
To access the video case featuring Redbox, visit www.mhhe.com/ublOe
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