All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
marketing research

Questions and Answers of Marketing Research

Describe the tasks involved in problem definition, including discussions with decision makers, interviews with industry experts, secondary data analysis, and qualitative research.
Understand the importance of and the process used for defining the marketing research problem.
Gain an understanding of the ethical aspects of marketing research and the responsibilities each of the marketing research stakeholders have to themselves, one another, and the research project.
Discuss the developing field of mobile marketing research and its advantages and disadvantages.
Describe the use of social media as a domain in which to conduct marketing research.
Acquire an appreciation of the international dimension and the complexity involved in international marketing research.
Describe careers available in marketing research and the backgrounds and skills needed to succeed in them.
Discuss the marketing research industry and the types of research suppliers, including internal, external, full-service, and limited-service suppliers.
Explain how the decision to conduct marketing research is made.
Understand the nature and scope of marketing research and its role in designing and implementing successful marketing programs.
Describe a framework for conducting marketing research as well as the six steps of the marketing research process.
Define marketing research and distinguish between problem-identification research and problem-solving research.
How should Norton evaluate the marketing research report?How will the findings of marketing research help Akron Children’s Hospital select an appropriate positioning strategy?
If a mail survey is to be conducted to determine households’preferences for children’s hospitals, design a suitable sampling process. What should the sample size be and how should it be
Design a questionnaire to measure consumer preferences for children’s hospitals.
Discuss the role of measurement and scaling in assessing households’ preferences for hospitals for their children when in need of health care for acute cases.
Can an experiment be conducted to address the issue of the best positioning strategy? If yes, what experimental design would you recommend and why?
Do you think that Norton should commission a survey in this case? If yes, which survey method would you recommend and why?
Discuss the role of qualitative research in gaining a better understanding of how households select a hospital for their children when in need of health care for acute cases.
What kind of secondary and syndicated data would be helpful in determining a positioning strategy for Akron Children’s Hospital? What is the role played by such data?
In your opinion, what would be the best sequence for using exploratory and conclusive research in this case?
In this case, how do Norton and the finance people differ from the marketers (Powell and Jones) in their views about the roles of exploratory and conclusive designs?
Define the management decision problem confronting Akron Children’s Hospital and a corresponding marketing research problem and show the linkages between the two.
What is the role of marketing research in determining the best positioning strategy for Akron Children’s Hospital?
If we take this line of reasoning seriously, the implications for many other firms are _______.(What consequences are likely to follow if people take the brand team’s reasoning seriously and apply
The main inferences/conclusions in this case are _______.(Identify the key conclusions implied by the case.)
The research design decision can be put into context by _______.(Place the research design decision into other readily understood contexts.)
The most important understanding about Akron Children’s Hospital as an organization that led the firm to consider the research about its positioning was _______.(Identify the facts, observations,
The methods used by Powell and his team to answer the marketing research problem were _______.(Describe the general approach used and include details that assist in evaluating the quality of the
The key questions the Akron Children’s Hospital employees address in the case are _______.(Identify the key questions in the minds of the case protagonists.)
The main purpose of the Akron Children’s Hospital study was _______.(State as accurately as possible the reason for doing the study.)
Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because _______.(State the relevant background information used to justify their work.)
How should the executive group, along with Kimmel, evaluate the marketing research report? How will the findings of marketing research help them make decisions about changing the brand logo?
If you were the supervisor in charge of mall intercept interviewing, what challenges would you face in training the interviewers?
If mall intercept interviews are to be conducted to determine consumers’ preferences for ice cream brands, design a suitable sampling process. What should be the sample size? How it should be
Discuss the role of measurement and scaling in assessing the consumer response to the old and new logos..18. After showing the respondent the old and the new logos, the following question is asked:
Can an experiment be conducted to address the issue of changing the brand logo? If yes, what experimental design would you recommend and why?
Do you think that Kimmel should commission a survey in this case? If yes, which survey method would you recommend and why?
Discuss the role of qualitative research in gaining a better understanding of the influence of the brand image on consumer selection of an ice cream brand.
What kind of secondary and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?
If Kimmel decides to conduct a study to address the marketing research problem, what research design should be adopted? Relate the different phases of the research design to specific aspects of the
What specific research question and hypothesis are suggested in this case?
Define the management decision problem confronting the Baskin-Robbins executive group, along with Kimmel, and a corresponding marketing research problem and show the linkages between the two.
What is the role of marketing research in deciding whether to change the logo in this case?
If we take this line of reasoning seriously, the implications for many other firms seeking to define the marketing research problem related to rebranding are _________.(What consequences are likely
The main inferences/conclusions in this case pertaining to problem definition are _________.(Identify the key conclusions implied by the case.)
The series of marketing research problem statements can be put into context by comparing each to _________.(Place the marketing research problem statements into other readily understood contexts.)
The most important understanding about Baskin-Robbins as an organization that led the firm to consider a new logo as part of problem definition was _________.(Identify the facts, observations, and/or
The methods used by Kimmel and his team to identify the marketing research problem were _________.(Describe the general approach used and include details that assist in evaluating the quality of the
The key questions the Baskin-Robbins brand team is addressing are _________.(Identify the key questions in the minds of the case protagonists.)
The main purpose of the Baskin-Robbins study was _________.(State as accurately as possible the reason for doing the study.)
Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because _________.(State the relevant background information used to justify their work.)
Explain the evaluation of a marketing research project in retrospect.
Discuss the role of pictographs. What is the relationship between bar charts and histograms?
To what other multivariate techniques is SEM similar? How is it similar?
What is confirmatory factor analysis? How is it similar to and different from exploratory factor analysis?
What are the similarities and differences between an absolute and incremental fit index?
How is model fit assessed in SEM?
Explain why price is often the key factor in conjoint analysis.Why is it so important?
How would you use MDS in order to help a business develop new products?
How would you differentiate between MDS and conjoint analysis?
Briefly describe correspondence analysis.
What is the difference between internal and external analysis of preference data?
Describe the ways in which the reliability and validity of MDS solutions can be assessed.
What guidelines are used for deciding on the number of dimensions in which to obtain an MDS solution?
What factors influence the choice of an MDS procedure?
Describe the direct and derived approaches to obtaining MDS input data.
Describe the steps involved in conducting MDS.
What is meant by a spatial map?
How does the fact that MDS scales and plots data on a coordinate system make it useful in marketing?
Are the following statements true or false?a. Clusters of consumers can be created based on different characteristics.b. The cluster centroid is used as the starting point in nonhierarchical
How is cluster analysis used to group variables?
What should the outcome be if cluster analysis results are done on the same data with different distance measures?
What are some of the additional variables used for profiling the clusters?
How do you usually profile clusters?
What guidelines are available for deciding on the number of clusters?
What are the two major disadvantages of nonhierarchical clustering procedures?
What is the key difference between hierarchical and nonhierarchical procedures?
Which hierarchical methods perform better than the other procedures?
What is the most commonly used measure of similarity in cluster analysis?
Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule, and cluster membership.
What are some of the uses of cluster analysis in marketing?
Discuss the similarity and difference between cluster analysis and discriminant analysis.
How is the fit of the factor analysis model examined?
What are surrogate variables? How are they determined?
What are factor loadings and their application in factor loading plots?
What guidelines are available for interpreting the factors?
Why is it useful to rotate the factors? Which is the most common method of rotation?
What are residuals and their significance?
Explain how eigenvalues are used to determine the number of factors.
What is the major difference between principal components analysis and common factor analysis?
For what purpose is the Kaiser-Meyer-Olkin measure of sampling adequacy used?
Briefly define the following: eigenvalue, factor loadings, factor matrix, factor scores.
What is meant by the term “communality of a variable”?
What hypothesis is examined by Bartlett’s test of sphericity?For what purpose is this test used?
What is the significance of the correlation matrix and its construction?
What are the major uses of factor analysis?
How is factor analysis different from multiple regression and discriminant analysis?
Conduct a two-group discriminant analysis on the data you obtained in Fieldwork exercise 1, using the SPSS, SAS, or MINITAB package. Is it possible to differentiate between graduate and undergraduate
The data file and the description of key variables can be downloaded from the Web site for this book. Do the three groups based on location of residence differ on the importance attached to enjoying

Showing 1400 - 1500 of 6639

First
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved