Questions and Answers of Marketing Research

What is a nonconformance? How does it differ from a nonconforming unit of work?
Explain how to calculate the dpmo metric.
Explain the theoretical basis of a six sigma quality level (3.4 dpmo).
What are the key themes common to all problem-solving methodologies?
Describe the steps in the DMAIC methodology.
What is project scoping? Why is it important to good problem solving?
Explain the principles of lean thinking and the seven categories of waste.
Describe the principal tools used in lean production.
What is the Theory of Constraints (TOC)? Briefly explain the key principles.
Define the term “breakthrough.” Why is it an important concept for modern organizations?
Discuss how Six Sigma might benefit you personally.
Find some examples of organizations that are using Six Sigma. What results have they achieved? What challenges have they faced?
Define “Six Sigma.” Where did the term originate?
Do you believe that William Cooper Procter’s statement from 1887 is still true today? Why or why not?
Investigate the ISO 9000 standards and the Baldrige Award by researching their websites. How might Six Sigma support each of these quality management frameworks?
What does the acronym DMAIC stand for?
Do you believe that Motorola’s quest for zero defects is realistic and achievable? Why or why not? In either case, what benefit would there be to setting such a goal?
List the four key metrics on which Six Sigma is focused.
How might the key concepts of Six Sigma be used to improve a quality process in a school or university? What elements of the Six Sigma philosophy might be difficult to obtain support for in the
Prepare a feature similar to the Therma-Tru or Gates examples using sources such as business periodicals, personal interviews, and so on. Focus your discussion on how their approach to total quality
Explain the difference between the terms “Six Sigma” and “six sigma.”
How might the different perspectives of quality apply to your college or university? Provide some specific examples.
What are the core concepts of the Six Sigma philosophy?
Think of a product or a service that you are considering purchasing. Develop a list of fitness-for-use criteria that are meaningful to you.
Describe the evolution of quality management and how it influenced the Six Sigma philosophy.
Select a service activity with which you are familiar. What might be some critical to quality (CTQ) characteristics associated with it?
How does Six Sigma differ from TQM (total quality management)? How is it similar?
Discuss how a learning cycle might be useful to you as a student?
Explain the definitions of quality from design, operations, and customer perspectives.
Choose an organization that you have read about or with which you have personal experience and describe their sources of competitive advantage. What role might Six Sigma play in this organization?
Explain the concept of specifications and provide examples in both manufacturing and service.
What was the “breakthrough” result achieved by Therma-Tru in the Six Sigma in Practice feature based on their Six Sigma training of workers? What principle of quality management did this
Distinguish among consumers, external customers, and internal customers. Illustrate how these concepts apply to a McDonald’s restaurant, a Pizza Hut, or a similar restaurant franchise.
What improvement needs did Gates Corporation identify in the Six Sigma in Practice feature, and what results were obtained from their “plus two Six Sigma class”? How did the changeover project
State and briefly explain the eight fundamental principles of quality management.
What is a process? State some examples in both manufacturing and service.
To what does the term “improvement” refer? Provide some examples of types of improvements.
Explain the concept of learning. What stages comprise a learning cycle?
What are the key determinants of profitability that underlie Six Sigma? How does Six Sigma address these and support the achievement of a competitive advantage?

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