3...... Are the two likely to recommend groups derived based on the recoding of q5 different in...
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3...... Are the two likely to recommend groups derived based on the recoding of q5 different in terms of each of the evaluations of HP (q8_1 to q8_13)?
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Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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