1. What was the basic vision that guided the founding of The Apollo Group? How has that vision, now a company mission, changed in the first 35 years of the company? A useful way to discuss mission and evaluate its clarity is see how well one can answer the questions What? Who? Why? About the company based on its mission. Structure your response to What, Who, and Why using a table to format your analysis.

2. How does Apollo view and assess the higher education market?

3. What are key elements of Apollo's business strategy?

4. How do the structural components of Apollo's strategy/model match their target customers' needs?

5. What are the key driving forces, and changes in the Adult Education Market/Industry, UOP