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Why is customer service important and essential for customer retention? What impact does customer service have on a company's financial growth and profitability? Describe how

Why is customer service important and essential for customer retention? 

What impact does customer service have on a company's financial growth and profitability? 

Describe how customer services are evolving. What are the advantages of customer automated self-services versus human contact services? 

Why is it important to measure online marketing effectiveness?

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