4. Role Play Situation: Read An Ethical Dilemma on p. 264. Characters: Cailen, southwest region manager; Brenda, one of Cailen’s top salespeople Scene: Location—local restaurant for lunch. Action—Cailen tells Brenda about her plan to understate the budgeted sales revenue targets for the southwest region in order to win the competition. Brenda is skeptical. The two discuss the pros and cons of taking this action and consider other alternatives Cailen might take.