Explain the difference between surge and base demands. Multi Electronique SA (ME)

produces a range of electrical connectors for the automotive industry. Currently, the six production lines at its factory in Toulouse are fully loaded, operating a three-shift system for five days per week. One of ME’s major customers wants to place an order that would add loading equivalent to a seventh production line, but only for the summer months

(May to September). Sales are keen to accept the new order, but it would need to be taken at prices that are no higher than for current business. Suggest options for how ME might manage this order if they accepted it.