Measures how much an audience remembers about an advertising message a. advertising plan b. attitude study c.

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Measures how much an audience remembers about an advertising message

a. advertising plan

b. attitude study

c. comparison advertising

d. copywriting

e. creative strategy

f. illustration g. image advertising h. layout i. recall test j. recognition test k. resonance test l. return on investment (ROI)
m. situational analysis n. slogan o. storyboard p. SWOT analysis

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:01 AM

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Measures how much an audience remembers about an advertising message a. advertising plan b. attitude study c.

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Advertising And Sales Promotion

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