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Questions and Answers of Entrepreneurship

Why is diversifi cation creep low risk and how does it create shareholder value?
Diversifi ed companies underperform focused companies. Discuss.
What is a conglomerate? How do you defi ne an industry?
Th ere are many examples of private family fi rms that are conglomerates. Why are these any diff erent than companies quoted on the stock exchange?
What is needed for a conglomerate to be successful and create shareholder value?
What is synergy? Give examples of how it might be created.
How do you go about creating the linkages needed to facilitate knowledge transfer?
How do you go about creating a hybrid organic structure for an organization? How can it be sustained?
Even a hybrid organic organizational structure needs a leader. How do they go about leading subsidiaries or divisions that may not be entrepreneurial and have more traditional bureaucratic structures?
What information synergies can the tech giants create? What is the commercial opportunity they create?
What are the characteristics of the new industry or industries being formed by the tech giants? What are the implications?
For your university, college or department, analyze the course portfolio using the growth-share matrix.What are your conclusions?
For a selected company, analyze the product portfolio using the growth-share matrix. What are your conclusions?
Select a well-known product/service that is now in the mature phase of its life-cycle and it is now a Cash Cow and analyze how the cash it generates is being used in other parts of the product/market
Select a conglomerate quoted on the stock exchange and analyze the profi tability/cash-fl ow of its subsidiaries. Overall, is it generating surplus cash and where is this going? If it is being used
Select a conglomerate quoted on the stock exchange and evaluate the reasons it claims to create added value for its shareholders. Is the company successful?
How does the idea of an ‘entrepreneurial orientation’ fi t with an entrepreneurial architecture?
In what circumstances is an entrepreneurial architecture not appropriate?
Th e concept of organizational architecture is an artifi cial construct. Discuss.
Th e CEA replaces judgement with a simplistic checklist. Discuss.
How do you judge where to score an organization on individual questions in the CEA?
Should the questions within the CEA be weighted? If so, how do you determine the weightings?
Can you really simply add the scores from each question in the CEA to get a meaningful overall score?
How can you use the CEA with a multi-product/market organization?
How can you use the CEA in a holding company with subsidiaries?
How do you decide on the appropriate environment for the CEA? Is it market-, sector-, industry- or geographically-related?
How might the CEA be used to undertake research into fi rm behaviour?
What are the shortcomings of the CEA? How might they be remedied?
Does LEGO have an entrepreneurial architecture? Explain.LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go with astonishing
How did LEGO transform itself?LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go with astonishing rapidity and technology-based
How important was the commitment of top management? How did this show itself?LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go
How has LEGO embedded creativity and innovation into its DNA?LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go with
What form does partnering with stakeholders take at LEGO?LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go with astonishing
What lessons do you learn from the development of MINDSTORMS?LEGO, the well-known children’s building system, has been around for a long time and in an age when new toys come and go with
LEGO is still owned by the Christiansen family. What do you learn from LEGO about the advantages and disadvantages of being a private company?LEGO, the well-known children’s building system, has
What do you learn from the events in 2017? Research what has happened to LEGO subsequently.LEGO, the well-known children’s building system, has been around for a long time and in an age when new
List the main elements of Google’s growth strategies up to 2015.Google is known for the power of its search engine algorithm and the elegance of its business model that matches text ads to
Has the strategy of expanding into new markets at the same time as developing new products or services been wise? If so, why?Google is known for the power of its search engine algorithm and the
How has Google mitigated the risks of this strategy?Google is known for the power of its search engine algorithm and the elegance of its business model that matches text ads to searches. Its
How has Google encouraged creativity and innovation?Google is known for the power of its search engine algorithm and the elegance of its business model that matches text ads to searches. Its
Analyze the Strengths, Weaknesses, Opportunities and Threats facing Google in 2015.Google is known for the power of its search engine algorithm and the elegance of its business model that matches
Analyze the pros and cons of the growth opportunities facing Google in 2015. Which of these has Alphabet pursued and why?Google is known for the power of its search engine algorithm and the elegance
What elements of an entrepreneurial architecture can you spot in PI?Planet Innovation (PI) is seen as one of the most innovative companies in Australia. It was founded in 2009 by Stuart Elliott, Sam
From the information given, how would you describe the culture in PI?Planet Innovation (PI) is seen as one of the most innovative companies in Australia. It was founded in 2009 by Stuart Elliott, Sam
What similarities and/or differences do you see between the PI PlaybookTM and the lean methodologies outlined in this book?Planet Innovation (PI) is seen as one of the most innovative companies in
What do you think of PI’s six principles? Are they consistent with the methodologies outlined in this book?Planet Innovation (PI) is seen as one of the most innovative companies in Australia. It
What are the synergies in PI’s portfolio of activities?Planet Innovation (PI) is seen as one of the most innovative companies in Australia. It was founded in 2009 by Stuart Elliott, Sam Lanyon,
What pressures would the company face if it were to become a public company?Planet Innovation (PI) is seen as one of the most innovative companies in Australia. It was founded in 2009 by Stuart
Why are these product/markets converging?The boundary between markets/industries can become very blurred in the fast-moving technology-driven world of the internet, making the identifi cation of
How might you describe this new industry? What is its potential?The boundary between markets/industries can become very blurred in the fast-moving technology-driven world of the internet, making the
Do these new, emerging industries need government regulation? Explain.The boundary between markets/industries can become very blurred in the fast-moving technology-driven world of the internet,
The US and Chinese tech giants are in the same industry. However, they are not yet direct competitors. How do their markets differ? How might this change in the future? What might be the
Why is monetization and knowledge transfer important?Alphabet (previously Google) has become a technology conglomerate as it tries to work out which of the business opportunities it is pursuing, from
What role does corporate acquisition play in innovation within Google and Alphabet? How do you keep the entrepreneurs associated with an acquired company?Alphabet (previously Google) has become a
What are the strengths and weaknesses of Alphabet’s approach to innovation? Do you foresee any problems ahead?Alphabet (previously Google) has become a technology conglomerate as it tries to work
Why do you think Pearson bought TutorVista?
Why might a global company like Pearson not have come up with the idea behind TutorVista themselves?
Why do you think Byju’s bought TutorVista?
Why has Barbie been so successful?Barbie was born in 1959, but she has never aged because it is a doll. To date, more than a billion Barbies have been sold by the US company that owns it, Mattel
Barbie is hardly a high-tech product, but has Mattel been innovative in how it has developed the product and extended its lif-cycle?Barbie was born in 1959, but she has never aged because it is a
What are the lessons for product innovation?Barbie was born in 1959, but she has never aged because it is a doll. To date, more than a billion Barbies have been sold by the US company that owns it,
What do you think were the motivations behind these decisions to resign?Launched in 2004 by Mark Zuckerberg, Facebook is probably the most successful of the so-called Web 2.0 start-ups. It has over
What does this say about Facebook?Launched in 2004 by Mark Zuckerberg, Facebook is probably the most successful of the so-called Web 2.0 start-ups. It has over two billion active users and revenues
What does this say about the ability of founders to stay on when their company has been bought out by Facebook? Is this generally the case? If not, why?Launched in 2004 by Mark Zuckerberg, Facebook
Why did eBay purchase PayPal?PayPal is a US online payments system for online vendors, auction sites and other commercial users. It was founded in 1998 as Confi nity, a company that developed
What do you think of PayPal’s business model?PayPal is a US online payments system for online vendors, auction sites and other commercial users. It was founded in 1998 as Confi nity, a company that
What is the strategic logic behind PayPal’s acquisitions?PayPal is a US online payments system for online vendors, auction sites and other commercial users. It was founded in 1998 as Confi nity, a
Why did eBay decide to spin out PayPal and then stop using it as a featured payment system?PayPal is a US online payments system for online vendors, auction sites and other commercial users. It was
Is there any benefi t to PayPal from this proposed separation in 2020?PayPal is a US online payments system for online vendors, auction sites and other commercial users. It was founded in 1998 as
Was the company right to make these acquisitions when it did?Founded in 1984, Lenovo is one of China’s biggest computer fi rms. Unlike many Chinese fi rms, it is run like a private company with
Were these outcomes foreseeable? What would you have done differently?Founded in 1984, Lenovo is one of China’s biggest computer fi rms. Unlike many Chinese fi rms, it is run like a private company
The investment needed for such a rapid global rollout must have been very high. Was the company right to do this, rather than doing more market research in different countries fi rst?The Mobike App
What, if anything, is the uniqueness of the Mobike? What is the basis for its competitive advantage?The Mobike App requires customers to register using their mobile number and some form of
What threats does the company face? Is its competitive advantage sustainable? What does the company have to do to maintain any advantage?The Mobike App requires customers to register using their
How does Alphabet mitigate the risks associated with innovation?Case insight 5.4 (Alphabet 1) explained how Alphabet had become the holding company for Google and other subsidiaries: Calico,
What lessons are to be learned from X’s approach to turning ideas into proven concepts? What is required to launch the proven concept onto a market?Case insight 5.4 (Alphabet 1) explained how
How does the work of X differ from that of other research subsidiaries and, in particular, from ATAP? Why is the company organized in this way? Are there any disadvantages to this form of
Can any company imitate Alphabet’s approach to organizing innovation, or is this model heavily based upon technological innovation?Case insight 5.4 (Alphabet 1) explained how Alphabet had become
Why is ‘skunk-working’ important for intrapreneurship?‘Skunk-works’ is a term associated with Lockheed Martin. It is another name for the Advanced Development Programs Lockheed allowed Kelly
Why is ‘dabble-time’ important for intrapreneurship?W.L Gore is a company best known for its Gore-Tex fabric. It is also associated with the idea of giving staff slack time to explore new product
Why is ‘bootlegging’ important for intrapreneurship?3M has been known for decades as an entrepreneurial company that pursues growth through innovation (see Case insight 2.3). In the late 1920s,
What other lessons might you learn from how Art Frye went about getting the company to back his product?3M has been known for decades as an entrepreneurial company that pursues growth through
What lessons do you learn from Audioboom about changing your business model?Audioboom is the audio equivalent of Netfl ix. The business was launched in 2009 in the UK and already has almost four
Why was the old business model for wiGroup unsuccessful and why has the revised business model worked?Bevan DuCasse was keen to fi nd a technology-based business opportunity and he realized that
Which business models would you apply to Pinterest?Founded in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp, Pinterest has attracted investments that value the company at $12.3 billion, despite
The inspiration for Pinterest came from a failed idea for an app called Tote. What are the potential effects on an entrepreneur of a failure like this?Founded in 2010 by Ben Silbermann, Paul Sciarra
How many income streams are there connected with Fortnite?The free-to-play computer game Fortnite became a cultural and fi nancial phenomenon in 2018 with some 125 million people reported to have
What are the keys to generating this income for Epic?The free-to-play computer game Fortnite became a cultural and fi nancial phenomenon in 2018 with some 125 million people reported to have played
Which generic business model is most appropriate for Quanta?Born in Shanghai and living much of his early life in Hong Kong, Barry Lam is the founder, chairman and chief executive of Quanta Computer
What factors are likely to determine the company’s success?Born in Shanghai and living much of his early life in Hong Kong, Barry Lam is the founder, chairman and chief executive of Quanta Computer
How have lean start-up methodologies helped Dropbox?Dropbox is a fi le-hosting, cloud storage and transfer service founded by MIT students Drew Houston and Arash Ferdowsi in 2007 with initial funding
How much can these methodologies tell us about monetization and the fi nancial return from the product?Dropbox is a fi le-hosting, cloud storage and transfer service founded by MIT students Drew
Can the lessons from Dropbox be transferred to other start-ups not based on the internet?Dropbox is a fi le-hosting, cloud storage and transfer service founded by MIT students Drew Houston and Arash
What events were pivotal in taking this project forward? Were they predictable? What lessons are there in this for creativity and innovation?People have been laying bricks to build houses for over
Why was building a working commercial prototype so important?People have been laying bricks to build houses for over 6,000 years, but that might be about to change. In 1994, Mark Pivac, a former
Why is FBR seeking partnerships, rather than just rolling out the Hadrian X itself?People have been laying bricks to build houses for over 6,000 years, but that might be about to change. In 1994,
Why and how did the original iMac change customers’ views about home computers?The original Apple iMac (G3), with its teardrop or gum-drop shape, was designed by Jonathan Ive, a bathroom designer
Why are sales of iPhones declining in China?The original Apple iMac (G3), with its teardrop or gum-drop shape, was designed by Jonathan Ive, a bathroom designer who rose to become chief design
Does physical design create sustainable competitive advantage?The original Apple iMac (G3), with its teardrop or gum-drop shape, was designed by Jonathan Ive, a bathroom designer who rose to become
What is the relationship between virtual products and the physical product on which they operate? How do you decide on pricing policies when sales of one product such as iPhones impact on the sales

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