Rachel plans on hiring recruiters to assist her in staffing these 50 positions. Knowing the con1pany will require the recruiters to adhere to the concept of employer branding, describe what steps Rachel should take to orient the new recruiters to the branding process.

Rachel Lucas is the human resources manager of a prestigious accounting firm. Rachel recently attended a local human resources professionals' association meeting where recruit1nent was the topic up for discussion.
At this meeting all aspects of the recruitment process, including recruitment methods and how to increase diversity through the use of application forms, were to be discussed. Rachel couldn't wait to apply what she learned at this meeting to her job.