Objective 3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centred organisation.
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➤ Objective 3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centred organisation.
Balancing customer and competitor orientations
(pp. 551–552)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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