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business
business communication process

Questions and Answers of Business Communication Process

Create effective and ethical direct-mail and e-mail sales messages.
Describe how you can develop a logical persuasive argument in a claim message.
You have been interviewed for a terrific job in corporate communications at an exciting organization. To test your writing skills, the organization asks you to rewrite one of its media releases for
Apply basic techniques in developing persuasive media releases.
What is the best way to open a media release?
Explain informational and analytical report functions, organizational strategies, and writing styles, as well as typical report formats.
Apply the 3-x-3 writing process to contemporary business reports to create well-organized documents.
List five reasons for choosing an informal writing style over a formal style.
Locate and evaluate secondary sources, and understand how to conduct credible primary research.
What is the first step in writing a report? Provide a specific example.
Many individuals conduct surveys of interest on social media platforms, like Facebook. What are the potential issues with using these survey results in a report?
Identify the purposes and techniques of citation and documentation in business reports, and avoid plagiarism.
Generate, use, and convert numerical data to visual aids, and create meaningful and attractive graphics.
Online or in print, find an infographic that visualizes intriguing business-relevant data. Look for sources within or below the infographic. Are they indicated?If yes, are they credible? How much
What are the advantages and disadvantages of online surveys?
The ability to create appropriate and relevant graphics is a sought-after skill in today’s information-age workplace. Spreadsheet programs, such as Excel, make it easy to generate appealing
In what way is documentation of sources different in colleges and universities than in business?
Why are your professors likely to discourage your use of Wikipedia and blogs as sources for your reports?
What are five ways to best incorporate graphics in reports?
Analyze, sort, and interpret statistical data and other information.
What type of data is best analyzed by using a grid?
How can you take unprocessed data and create meaningful information?
Draw meaningful conclusions and make practical report recom-mendations.
Organize report data logically and provide reader cues to aid com-prehension.
How can you make report conclusions more objective?Provide an example.
As The New York Times reported, “Every day, on average, a scientific paper is retracted because of misconduct.” Two percent of scientists are willing to admit that they have manipulated their
Write short informational reports that describe routine tasks.
Why is it important to carefully decide on the direct or indirect strategy when writing a justification/recommendation report?
Prepare short analytical reports that solve business problems.
List five tips for designing effective report documents.
Understand the importance and purpose of proposals, and name the basic components of informal proposals.
Discuss the components of formal and grant proposals.
Business plans at many schools are more than classroom writing exercises. They have won regional, national, and worldwide prizes. Although some contests are part of MBA programs, other contests are
Identify the components of typical business plans.
Describe the components and purpose of the front matter in formal business reports.
As an enterprising college student, you recognized a problem as soon as you arrived on campus. Residence rooms filled with pricey digital doodads were very attractive to thieves. Some students move
Understand the body and back matter of formal business reports.
Is it ethical for a student team to substantially revise a report from a team that wrote about the same topic during the previous semester? What does your school say about such a practice?
Let’s say you are a member of a campus business or sports club. Your organization has managed its finances well, and, therefore, it is able to fund monthly activities. However, membership dues are
Specify final writing tips that aid authors of formal business reports.
Recognize various types of business presentations, and discuss preparing for any of these presentations.
Careful business writers always document their sources in written reports; however, when the report findings are presented by using PowerPoint, the sources are often omitted. Should information in
Explain how to organize your business presentation, build audience rapport, and understand contemporary visual aids.
What are five types of business presentations that you may encounter in the workplace?
Create an impressive, error-free multimedia presentation that shows a firm grasp of basic visual design principles.
Specify delivery techniques for use before, during, and after a presentation.
Organize presentations for intercultural audiences and in teams.
How is the 6-x-6 rule applied in preparing bulleted points in a multimedia slideshow?
List techniques for improving telephone skills to project a positive image.
Practising the phone skills you learned in this chapter, leave your instructor a professional voice mail message. Prepare a mini-agenda before you call. Introduce yourself. If necessary, spell your
Why is it important not to read directly from your notes during a presentation?
Discuss five ways to avoid stage fright.
Begin a job search by recognizing emerging trends and technologies, exploring your interests, evaluating your qualifications, and investigating career opportunities.
As a recent graduate of college or university, what advantages do you have as you enter the job market?
Develop effective search strategies to explore the open job market.
How can networking, even with people who aren’t in your field, aid you in your job search?
Expand your job-search strategies by pursuing the hidden job market.
If an employer requests a résumé, should you also include a cover letter even though the employer didn’t specifically ask for one? Explain.
Organize your qualifications and information to create a winning, customized résumé.
How can attending a job fair help you access the hidden job market?
Optimize your job search and résumé by taking advantage of today’s digital tools.
Understand the value of cover messages and how to draft and submit a customized message.
What kind of information should you include in the summary of qualifications on your résumé?
What information should you include in the introduction of a cover letter?
Explain the purposes, sequence, and types of job interviews.
Describe what to do before an interview, including using professional phone techniques, researching the target company, rehearsing success stories, cleaning up digital dirt, and fighting fear.
Describe what to do during an interview, including controlling nonverbal messages and answering typical interview questions.
Describe what to do after an interview, including thanking the interviewer, contacting references, and writing follow-up messages.
Prepare additional employment documents.
When applying to job positions, why is it smart to carry a card with vital statistics not included on your résumé?
What is the best way to handle questions about salary expectations?
Identify an election (federal, state, or local) for which a debate was broadcast. Analyze how the different speakers were able to adapt their messages based on the moderators’questions and their
______________ occur(s) when the speaker should pause but instead fills the silence (“umm,”“ahh”).
Visit the WellSaid! website and access its free resources (www.wellsaid.com/freeresources/). Identify a short video coaching session that was particularly useful for you. List at least one new
___________ refers to your credibility as a presenter as well as the credibility of the information delivered in your presentation.
Can you think of a time when a presentation would have been a more effective channel for delivering a message than an email or a memo? Why do you think it would have been more effective?
Pick a personal favorite speech from movie, television, radio, or any other medium. Identify the different phases (introduction, body, conclusion) as well as the transitions used throughout the
___________ refers to the words of a presentation in the context of organizational structure and the supporting information.
Take a moment to think about someone whom you view as an excellent presenter. What are the qualities of this person’s verbal and nonverbal communication? Does this speaker incorporate Aristotle’s
Find and analyze a speech or presentation with significant historical importance. How might the speaker have altered his or her presentation given the communication technologies available today?
___________ refers to building an argument by using individual examples, pieces of information, or cases, and then pulling them together to make a generalization or come to a conclusion.
Take a moment to think about someone whom you view as a bad presenter. What are the qualities of this person’s verbal and nonverbal communication while presenting? Does this speaker neglect to
___________ occurs when the speaker takes general information (premises) and draws a conclusion from that general information.
Discuss the qualities of an excellent presentation. In your view, what factors make a presentation memorable?
Explain the stance of cognitive dissonance theory.
Reflect on an occupation that interests you or one in which you are currently working.What are some situations that might require you to give an informative or persuasive presentation?
___________ refers to emotional appeal.
Establishing ___________ refers to showing the audience you have a shared interest, concern, or background.
Define inoculation in a persuasive speaking context.
Visit Young Entrepreneur on Twitter (@YoungEnt). These young professionals have used speech design to become effective communication professionals. What can you learn from their social media presence?
____________ include information that comes from within the organization, such as reports, policies, or interviews with employees and/or customers.
How would you go about taking an inventory of your audience before presenting?What are some examples of ways to retrieve information about an audience before a presentation?
Using a favorite speech or presentation, break down the different pieces of the presentation into a speech design outline. How does it compare with some of the speech designs you have used in class?
____________ include information that comes from outside the organization, such as from outside agencies, the competition, the government, and the media.
Have you ever seen a speaker make an error when analyzing the audience or context?How did it affect the presentation?
Find a YouTube video of a global multimedia presentation (e.g., TED Talk, RSA speech).Write a brief summary about how one of your personal speech designs might be altered when tailored to a global
List the steps of Monroe’s Motivated Sequence.
How do you typically go about gathering research? Is your method effective? Is it thorough? How could it be improved?
A(n) ____________ is any word or phrase that helps guide the listener from one point to the next.
Think about someone whom you find to be an excellent speaker. What makes this speaker excellent? How does he or she structure introductions and conclusions? Does he or she give attention to language

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